small business workshop

RVA First Step Workshop for Prospective Business Owners SCORE

The next Richmond SCORE Business Workshop is Friday, June 9, 2017. This Small Business Workshop is designed to help new business owners and entrepreneurs within the Richmond, Virginia area (#RVA) gain a solid understanding of the critical issues and actions necessary to get your business up and running. This workshop program is made available through […]

online marketing plan | outline template

Online Marketing Plan Outline Template

Likely, you have heard the phrase, “fail to plan and you plan to fail.” But marketing pros don’t plan to fail at online marketing so let’s get right to the heart of an online marketing plan. Below is a simple outline of an online marketing plan which you can use as a template to quickly create […]

Facebook, YouTube, content and social media

A Future Perspective on Facebook

Trends evolve rapidly in the social media world and we all know content is king. How are tech companies using “your content” to sell advertising? Without a doubt, Facebook leverages and controls your content to the max as they rake in billions. However, YouTube (Google) on the other hand helps content creators (you) benefit. In […]

Deal Website Fatwallet Continues Growth

Where are the best retail deals? Who is good at tracking coupons and deals on one website? Numerous websites now focus on providing you with information on the best deals and coupons. One of the better ones is Fatwallet.com. The site relies heavily on the online community to identify “the real” deals. For those interested, […]

Happy Holidays | Marketing

What Makes a Great Holiday Marketing Campaign – Tips

What makes a great holiday marketing campaign? There are several proven marketing strategies to consider to increase sales during the holidays. Below are just a few marketing tips for the holidays: Consider holiday-themed creative designs in your campaigns. It goes without saying that custom landing pages are beneficial for marketing campaigns; especially during the holiday […]

Custom Homes - Charles Shade Drafting - Richmond, VA

Residential Drafting and Design

AIM Custom Media, a website design and marketing company based in Glen Allen, Virginia, is pleased to announce the release of the redesigned Residential Drafting and Design website (http://cshadedesign.com) for C. L.  Shade Drafting  located in Richmond, Virginia (RVA). The new easy-to-use small business website includes a fresh new look as well as a host […]

April 2011 Greg Magnus on social media marketing - Virginia Dept. of Business Assistance Bulletin

VA Dept. of Business Assistance Bulletin

Last month I presented to a group of entrepreneurs at the Virginia Department of Business Assistance. My talk was on social media marketing. For those interested, the April 2011 VDBA Bulletin includes a brief video that discusses my presentation on social networking and marketing; it is now on YouTube here as well. The event was […]

The Sleeping Giant by Ken McElroy

20 Successful Entrepreneurs Share Insights

I became self-employed by choice. But, before I quit my day job I spent a considerable amount of time talking to successful entrepreneurs. Why recreate the wheel I thought? I met with SCORE counselors, business owners, and successful entrepreneurs. And,

Social media information overload

Marketing Tools Used By Pros Social Networking

Without a doubt, marketing technology has developed rapidly. So rapidly in fact, small business owners are finding it difficult to keep pace with the new developments. This is especially true in the category of social networking. Do you feel overwhelmed by the torrent of social media information? You’re not alone. But, here’s a little secret […]

online marketing plan | content marketing tips

Content Marketing and EzineArticles

While scanning one of my social networks, I noticed that a business friend recently published a few articles on EzineArticles.com. It caught my eye because when I started blogging back in 2005 I used EzineArticles as an article marketing tool as well. For those un-familiar with EzineArticles, it is one of the early adapters of […]

Marketing Data and Research Presentation

Marketing online requires a keen knowledge of the trends. But, who has time to analyze all of the data? HubSpot does and they prepared a marketing data and research presentation to help you succeed with your business marketing programs.  Here’s the presentation: 101 Marketing Charts and Graphs View more presentations from HubSpot Internet Marketing.

Ideas: Small Business Marketing Budgets

This week alone, I’ve spoken to a half-dozen small business owners about their marketing plans and budgets. We talked about their 2010 budget and how they planned to adjust for the remainder of the year based on the results to date. Not surprisingly, few had the internal systems in place to provide hard-data on their […]