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VA Dept. of Business Assistance Bulletin

VA Dept. of Business Assistance Bulletin

Last month I presented to a group of entrepreneurs at the Virginia Department of Business Assistance. My talk was on social media marketing. For those interested, the April 2011 VDBA Bulletin includes a brief video that discusses my presentation on social networking and marketing; it is now on YouTube here as well. The event was...
20 Successful Entrepreneurs Share Insights

20 Successful Entrepreneurs Share Insights

I became self-employed by choice. But, before I quit my day job I spent a considerable amount of time talking to successful entrepreneurs. Why recreate the wheel I thought? I met with SCORE counselors, business owners, and successful entrepreneurs. And,
Marketing Tools Used By Pros Social Networking

Marketing Tools Used By Pros Social Networking

Without a doubt, marketing technology has developed rapidly. So rapidly in fact, small business owners are finding it difficult to keep pace with the new developments. This is especially true in the category of social networking. Do you feel overwhelmed by the torrent of social media information? You’re not alone. But, here’s a little secret...
Content Marketing and EzineArticles

Content Marketing and EzineArticles

While scanning one of my social networks, I noticed that a business friend recently published a few articles on EzineArticles.com. It caught my eye because when I started blogging back in 2005 I used EzineArticles as an article marketing tool as well. For those un-familiar with EzineArticles, it is one of the early adapters of...
Marketing Data and Research Presentation

Marketing Data and Research Presentation

Marketing online requires a keen knowledge of the trends. But, who has time to analyze all of the data? HubSpot does and they prepared a marketing data and research presentation to help you succeed with your business marketing programs.  Here’s the presentation: 101 Marketing Charts and Graphs View more presentations from HubSpot Internet Marketing.

Ideas: Small Business Marketing Budgets

This week alone, I’ve spoken to a half-dozen small business owners about their marketing plans and budgets. We talked about their 2010 budget and how they planned to adjust for the remainder of the year based on the results to date. Not surprisingly, few had the internal systems in place to provide hard-data on their...