Integrated Marketing Campaigns Increase Sales When it comes to small business, the owners are often a vital part of the sales and marketing team. If not “the team.” And, many hit the streets on a regular basis to engage in hand-to-hand combat; presentations, seminars and local business events. This is especially true for service professionals […]
Category Archives: Marketing
Virginia Wins: Top States For Business 2009 CNBC
According to an annual CNBC.com study, Virginia squeaked past Texas to win the top state for business. The study measured the states on the criteria states use to sell themselves, weighting those criteria based on how frequently they are cited in state economic development marketing materials. And, this year the states’ sales pitches have changed […]
June Another Weak Month for Retail Sales
The nation’s stores reported dismal monthly sales for June and a recovery in retailing is unlikely in the near future. Yesterday (Thursday, July 9), the industry posted a 4.9 percent sales decline for June, in contrast to a 1.9 percent increase a year ago when tax rebate checks were burning holes in everyone’s pockets. The […]
Custom Media Day: Growing Your Custom Media Business in a Social Media Age
Business colleague, Sarah Welt, with the Custom Publishing Council provided the following info on a custom media workshop being held in New York City on June 17. Check it out if you’re in the area: As I mentioned, we are co-hosting a custom media full-day workshop, “Custom Media Day: Growing Your Custom Media Business in […]
Marketing: Brand Awareness and Brand Engagement
Do you know the difference between brand awareness and brand engagement? Are you a small business owner that thinks branding is a marketing activity for only the large companies such as Mercedes-Benz or Sony? Branding is important for all companies, regardless of size and budget. Consider these questions and answers provided to SCORE by Gemini […]
Marketing: Trigger Words and Phases for Content
As it turns out, there are some words that energize the reader, boost his or her confidence and instill hope. Great copy writers know that the right words invoke emotion and certain words definitely work better than others. That’s why experienced copy writers often keep a list of great words by their side when writing. […]
Marketing Presentation Virginia Asian Chamber of Commerce
On Saturday, February 28, 2009, I will be giving a short presentation on marketing at a small business development seminar title, “Starting & Growing a Business in Today’s Economy. The Virginia Asian Chamber of Commerce and SCORE are hosting the event. Details below: Starting & Growing a Business in Today Economy Saturday February 28, 2009 […]
SCORE Launches Accelerate Your Success for Small Businesses
As one of the volunteer counselors for SCORE’s Richmond Chapter (Central Virginia), I frequently receive information helpful to entrepreneurs and small business owners. Today, SCORE announced the launch of the “Accelerate Your Success Program,” which includes a variety of tools to help you organize and grow your business. The following is a press release from […]
Online Marketing Trends Making the Shift
As consumers continue to change their behaviors, so do marketing managers. Are we losing our confidence in traditional marketing methods? Why are so many companies shifting their focus to online media in 2009? You don’t need to look far to realize “the numbers walk the walk.” Marketing pros in the know are adding email and […]
Marketers on the Move to Retain Market Share
Online marketing ad spends continue to trend up as target audiences spend more time on the Internet. Marketers are responding by shifting their marketing budgets to retain market share. According to recent findings by the European Interactive Advertising Association (EIAA), the Internet has more than gained traction, it is the place to attract new customers […]
Opportunities Abound During Tough Economic Times
Contrarian view? Absolutely not. The best time to strike is while your competitors are off guard. While they gather in their conference rooms to complain about the economy, use this golden opportunity to reach out to your existing customers and find new prospects. Far too many business owners absolutely take the wrong approach. They hunker […]
The Bottom Line on Blogging – The Kansas City Star
The Bottom Line on Blogging – The Kansas City Star Companies find all that Web talk builds business. By DAVID HAYES at The Kansas City Star Hayes does a great job researching the topic. He includes lots of quotes from several influencial bloggers. Here's a sample from the article: “Blogs are wonderful for helping small […]