Ad Spending Trends

Business in Calgary – Marketing and Internet Strategies – Ad Spending Trends Our friend has a nice post on ad spending trends, which includes a few charts from a report prepared by the research firm eMarketer. Pay particular attention to the Internet spending trends. At eoecho, we are seeing significant increases in WOM related marketing […]

The Noisy Tragedy Only Exists If You Don’t Interact

Does Godin come up short in “The Noisy Tragedy of the Blog Commons” and forget to mention the value of the blog “community?” With relative ease, you’ll find a number of blog posts concerning, “The Noisy Tragedy of the Blog Commons” – by author Seth Godin. Almost everything Godin talks about gets comments from his […]

~ Don’t Give Out Your Business Cards ~ A Strategy

People spend far too much time fussing over their business cards. One-sided or two, picture or no picture, what format, and the list goes on. The fact is most business cards are thrown away and you need a better strategy to get what you really want for your time – new clients. Here’s a simple […]

Improve Search Engine Results – Customize Your 404 Error Page

Every “how to” article on improving your search engine results (SEO – search engine optimization) includes a recommendation to customize your 404 error page. For the non-technically inclined, that’s the page your readers see when a page can’t be found. Creating a customized 404 page was on my to do list – finally got it […]

The Verdict: Is Article Marketing Worth Your Time?

The Verdict: Is Article Marketing Worth Your Time? » Entrepreneur’s Journey – by Yaro Starak I published a few articles on EzineArticles.com and always wondered if it is worth the time? Yaro did an excellent job reviewing the process of article publishing on Ezine. If you're considering this method of marketing your website or blog, […]

AMA Web Seminar – Using Technology to Manage Your Marketing Projects

First a brief note on web seminars: Free seminars on almost any marketing topic are now common on the web. Use them to hone your skills and stay abreast of new marketing and management strategies. Who benefits? Independent marketing pros Marketing managers with small firms, and Business owners with limited training budgets (they’re free professional […]

Word of Mouth Marketing – A Strategy

Word of Mouth (WOM) marketing is a term used to describe activities that companies undertake to generate favorable publicity. People are inclined to believe word of mouth promotion because the source is preceived as credible and likely someone you know. WOM is highly valued by marketers and it has become a managed marketing strategy with […]

State-of-the-Art Endurance Center Grand Opening Today – Feb. 25

Endorphin Fitness hired us to help market their Grand Opening event. Given a very limited marketing budget, we recommended and ran a sensible Word of Mouth (WOM) marketing campaign for the event. The campaign included: Writing and distributing press releases to local media, publishers, key contacts (or connectors), associations, and sponsors Regular website updates to […]

Vintage Magazine Ads Have you seen the Marlboro Man lately?

Old Magazine Ads – Magazine-Ads.com If you’re into marketing or work for an ad agency, this is a great site to peruse. The retailer sells the original vintage (and new) magazine ads that are cut right out of the magazines. So what’s your favorite ad? A vintage Benz ad, Caddillac, movie ad, or magazine cover? […]

SCORE -10,000 Plus Mentors

If you’re launching a new business, check out SCORE. SCORE has over 10,500 volunteer business mentors, both working and retired, who counsel businesses from 389 chapter offices throughout the country. Last year, the organization helped more than 400,000 people. [tag]SCORE[/tag] is headquartered in Washington, D.C. It is a nonprofit dedicated to [tag]entrepreneurial[/tag] education and the […]