The power of marketing is evident in the $10 billion dollar bottled water industry. On the outside you see a pristine mountain glacier and on the inside, “tap water” from Greenville, Tennessee. That’s the case for “Glacier Clear Water,” but we shouldn’t just pick on them. The situation is similar for many bottled water products. […]
Category Archives: Marketing
SCORE -10,000 Plus Mentors
If you’re launching a new business, check out SCORE. SCORE has over 10,500 volunteer business mentors, both working and retired, who counsel businesses from 389 chapter offices throughout the country. Last year, the organization helped more than 400,000 people. [tag]SCORE[/tag] is headquartered in Washington, D.C. It is a nonprofit dedicated to [tag]entrepreneurial[/tag] education and the […]
How to Measure Financial Return – Marketing Via Blogs
How to Measure Financial Return – Marketing Via Blogs Blogging for sport is one thing, doing so for financial return alludes most bloggers even thought their intent is otherwise. Why is this so? Several factors must be taken into consideration when determining a blogger’s ROI: Equipment (computer, software, Internet connection, server, desk, etc.) Labor cost […]
Million Dollar Homepage – Believe it or not
The Million Dollar Homepage This guy made a million off of this home page? Hard to believe advertisers are that stupid. Or are they? Give a lot of credit to the guy that came up with the idea for this page and did very well. Several others tried to copy the idea without much success. […]
Word of Mouth Marketing: People are Talking
Word of Mouth (WOM) Marketing campaigns are effective, economical, and essential. For good reason, the proper use of WOM campaigns produces measureable results making WOM a red hot topic. For some time now, we have been incorporating sensible WOM strategies into all of the marketing plans we prepare for our clients. We encounter thousands of […]
Who’s on your short list for spreading your message?
You and I have been told over and over, “Who you know is as important as what you know.” But did you know your casual acquaintances are more of an asset to marketing your business than your closest associates and friends? Let’s think about it. The people close to us generally know the same people […]
Professional Blogger – PR Consultant Redefined
Professional Blogging: The Future As a communication specialist, I often wondered if writing blog posts for other blogs is a viable offering for my clients. Is it a win-win situation for everyone involved? It appears the answer is yes, as pontificated by Wayne Hurlbert (see link above). Business blogs are used for marketing, public relations, […]
The Long Tail
The Long Tail The Long Tail theory suggests that our culture and economy is increasingly shifting away from a focus on a relatively small percentage of "hits" (mainstream shotgun approach for most products and markets) at the head of the demand curve and toward a huge number of niches in the tail. Why the shift? […]
Most Popular Internet Search Terms of 2005 from Dogpile
Top Results from all the leading search engines, InfoSpace®, Press Room What is Dogpile? It’s all the best search engines piled into one making it easier for users to search more of the Web. Top 10 1. Music Lyrics 2. Paris Hilton 3. Google 4. eBay 5. Yahoo 6. Mapquest 7. Games Cheat 8. Games […]
Music Lyrics – New Squidoo Lens
I created a “Music Lyrics” Squidoo lens – click the logo to view it. The lens provides a list of links to music lyric sites and brief reviews of the site’s contents. I also added a few links to help people learn more about creating their own music. There’s a “lyric of the day” to […]
Google, Yahoo and Dogpile’s Top Searches of 2005
Google, Yahoo and Dogpile’s Top Searches of 2005 Well, it’s finally here. The “Top Searches List” for 2005. Interesting to see what the world of Internet users spend their time on. Here’s the Top 10 List (drum roll please): 1. Music Lyrics 2. Paris Hilton 3. Google 4. eBay 5. Yahoo 6. Mapquest 7. Games […]
Color Theory & Color Schemes for Non-Designers
Color Theory / Color Schemes – Part 1 of Chapter 2 from Web Graphics for Non-Designers (3/6) – WebReference.com If you decide to build your own website and you’re not a graphic designer, this site offers great tips in their articles. We provide website design and we help our clients build and market their blogs […]