How to Measure Financial Return – Marketing Via Blogs

How to Measure Financial Return – Marketing Via Blogs Blogging for sport is one thing, doing so for financial return alludes most bloggers even thought their intent is otherwise. Why is this so? Several factors must be taken into consideration when determining a blogger’s ROI: Equipment (computer, software, Internet connection, server, desk, etc.) Labor cost […]

Million Dollar Homepage – Believe it or not

The Million Dollar Homepage This guy made a million off of this home page? Hard to believe advertisers are that stupid. Or are they? Give a lot of credit to the guy that came up with the idea for this page and did very well. Several others tried to copy the idea without much success. […]

Word of Mouth Marketing: People are Talking

Word of Mouth (WOM) Marketing campaigns are effective, economical, and essential. For good reason, the proper use of WOM campaigns produces measureable results making WOM a red hot topic. For some time now, we have been incorporating sensible WOM strategies into all of the marketing plans we prepare for our clients. We encounter thousands of […]

Who’s on your short list for spreading your message?

You and I have been told over and over, “Who you know is as important as what you know.” But did you know your casual acquaintances are more of an asset to marketing your business than your closest associates and friends? Let’s think about it. The people close to us generally know the same people […]

Professional Blogger – PR Consultant Redefined

Professional Blogging: The Future As a communication specialist, I often wondered if writing blog posts for other blogs is a viable offering for my clients. Is it a win-win situation for everyone involved? It appears the answer is yes, as pontificated by Wayne Hurlbert (see link above). Business blogs are used for marketing, public relations, […]

The Long Tail

The Long Tail The Long Tail theory suggests that our culture and economy is increasingly shifting away from a focus on a relatively small percentage of "hits" (mainstream shotgun approach for most products and markets) at the head of the demand curve and toward a huge number of niches in the tail. Why the shift? […]

Most Popular Internet Search Terms of 2005 from Dogpile

Top Results from all the leading search engines, InfoSpace®, Press Room What is Dogpile? It’s all the best search engines piled into one making it easier for users to search more of the Web.  Top 10 1. Music Lyrics 2. Paris Hilton 3. Google 4. eBay 5. Yahoo 6. Mapquest 7. Games Cheat 8. Games […]

Music Lyrics – New Squidoo Lens

I created a “Music Lyrics” Squidoo lens – click the logo to view it. The lens provides a list of links to music lyric sites and brief reviews of the site’s contents. I also added a few links to help people learn more about creating their own music. There’s a “lyric of the day” to […]

Google, Yahoo and Dogpile’s Top Searches of 2005

Google, Yahoo and Dogpile’s Top Searches of 2005 Well, it’s finally here. The “Top Searches List” for 2005. Interesting to see what the world of Internet users spend their time on. Here’s the Top 10 List (drum roll please): 1. Music Lyrics 2. Paris Hilton 3. Google 4. eBay 5. Yahoo 6. Mapquest 7. Games […]

Color Theory & Color Schemes for Non-Designers

Color Theory / Color Schemes – Part 1 of Chapter 2 from Web Graphics for Non-Designers (3/6) – WebReference.com If you decide to build your own website and you’re not a graphic designer, this site offers great tips in their articles. We provide website design and we help our clients build and market their blogs […]

Increase Your Sales With a Company Catalog

Increase Your Sales With a Company Catalog I met with one of my clients this week to talk about his new business, which he is in the process of launching. We spent a few hours defining his “offering” after we discussed his target market. It’s clear you need a simple, easy to understand message when […]

Squidoo Homepage

Squidoo Homepage If you want the latest and greatest in marketing, you’ll need to add creation of a "lens" to your todo list. Is everyone an expert on something? What’s your topic? According to Seth Godin and his current pet project SQUIDOO, everyone’s an expert on something. I’m not sure I agree whole heartedly. Have […]