Sell Your Audience, Not Your Product

Sell Your Audience, Not Your Product Why would you expect people to be interested in what your advertising says just because you are? Steve McKee (Business Week, Viewpoint article) provides a good explanation of the difference between selling your product and selling your audience.

Marketing Explained – A Woman’s Perspective

Not that familiar with Internet marketing or marketing terms in general? I came across this description of marketing a few months ago while surfing the net – I saw it again today on another blog. I don’t know who wrote it first, but it’s getting around. What’s marketing you ask? You see a handsome guy […]

Become contagious!

Contagious Influence Article at Luxe Studios Blog So, you want a successful business. You’ve read all the books, joined all the clubs, and you’re still struggling. This is a common senario for many small business owners. Want to make a change? How do you help people recognize that what you have to offer is what […]

Mercedes-Benz – Entertainment – Mixed Tapes

Mercedes-Benz – Entertainment – Mixed Tape Want free music? The MB site allows you to download “free” music for your IPOD or computer. You can play the music with Windows Media Player, etc. It is unprotected music, free, and excellent music. Enjoy mixed tapes! Welcome Squidoo users! Go to the link above and download your […]

Kevin Burton’s Feed Blog: Angel Funding via Adsense

Kevin Burton’s Feed Blog: Angel Funding via Adsense Here’s an idea you might want to consider if you seek Angel funding (start-up cash for a new business). Seeking funding is a time consuming and challenging process. I know. I knocked on many doors in the past myself. Kevin’s idea has legs.

Ping back tools for blogs

Blogs are excellent communication vehicles and they can be used for expressing your thoughts, demonstrating your expertise in a subject area, and for effectively sharing resources you discover on the Internet. Are you setting up a blog? If so, you can use this site for testing your trackback function. There are a bunch of tools […]

Shameless self-promotion…

Here’s a little shameless self-promotion: This is just a quick note to let you know about our marketing and newsletter services. Here’s a link to a newsletter I sent out to a thousand or so marketing managers for a client this morning: http://www.presres.com/ejnews/ejn-11-17-05web.htm If you ever decide to use newsletter marketing, let me know. Also, […]

Business-Networking Organizations – Should You Pay to Join?

Like most of us, you probably have business cards scattered about on your desk from seminars, events, trade shows, and other business functions. Churning through them to find qualified leads can be as daunting as finding a lost wedding ring at the dump. Enter “fee-based” business-networking organizations such as BNI (Business Networks Int’l) and numerous […]

What is strategic marketing verses just marketing?

Last week while attending a business luncheon I was asked, “What’s the difference between strategic marketing and just marketing?” The question was asked in a manner that suggested there’s no difference. Well, here’s a sample of marketing: Within the past few days, I have been contacted by several small business owners on my Internet business […]

Got marketing savvy and tech skills? We need your help…

A client has asked me to help them find several business analysts for a project in Phoenix. We’re looking for talent knowledgeable in marketing campaigns, marketing surveys, marketing strategies, but also technology. It is challenging to come up with the technology people that have the marketing savvy. It occurred to me that someone visiting my […]