Trends evolve rapidly in the social media world and we all know content is king. How are tech companies using “your content” to sell advertising? Without a doubt, Facebook leverages and controls your content to the max as they rake in billions. However, YouTube (Google) on the other hand helps content creators (you) benefit. In essence, YouTube creates a partnership environment for content creators.
For those interested, here is an interesting perspective on Facebook’s business model verses Google’s YouTube. It is an interesting view of interest to business and marketing professionals for sure: