Is your company prepared to speak with the press should an urgent situation arise? Media relations training helps teams better understand how to work with the media. It is a great skill for your employees to develop. Also, building relationships with the media and learning the rules of engagement to confidently manage the “headline” is key to getting your message in front of your community.
Train your team to develop the key points your company wants to get across while mitigating potentially negative news. Above all, don’t let the wrong message adversely impact your company and your brand.
AIM Custom Media was retained by the Virginia Department of Housing and Community Development’s Building Code Academy to provide Media Relations training for the state’s code enforcement community. Attendees included building inspectors, first responders, county representatives and locality pros. Participants gained the tools needed to confidently interact with the press.
Media Relations Training
The media relations training covered a deep dive into interview preparation which helped the attendees better understand the right questions to ask reporters. Key messaging and breakout sessions is included as is “live video recordings.” The on-camera interview practice creates high-energy engagement. Multiple teams worked together on their stories and supported one another in finessing their newly gained PR skills. All ended the day thinking like a reporter!
Know the Rules and Your Rights
In today’s evolving media landscape and the impact of social media, anyone with a cell phone (including reporters) has the ability to create and publish news within minutes, whether it is accurate or not. Be prepared. Know the rules and your rights when it comes to conducting interviews with the press. It could mean the difference between a fair, accurate and balanced story as opposed to one that leaves the audience with less than desirable assumptions.
Let us help you craft your key messaging and be in control of your own headlines. Please contact AIM Custom Media for communications and media relations training. We can accommodate large or small groups based on your needs.