I became self-employed by choice. But, before I quit my day job I spent a considerable amount of time talking to successful entrepreneurs. Why recreate the wheel I thought? I met with SCORE counselors, business owners, and successful entrepreneurs. And,
Category Archives: Marketing
Marketing Tools Used By Pros Social Networking
Without a doubt, marketing technology has developed rapidly. So rapidly in fact, small business owners are finding it difficult to keep pace with the new developments. This is especially true in the category of social networking. Do you feel overwhelmed by the torrent of social media information? You’re not alone. But, here’s a little secret […]
Content Marketing and EzineArticles
While scanning one of my social networks, I noticed that a business friend recently published a few articles on EzineArticles.com. It caught my eye because when I started blogging back in 2005 I used EzineArticles as an article marketing tool as well. For those un-familiar with EzineArticles, it is one of the early adapters of […]
Ideas: Small Business Marketing Budgets
This week alone, I’ve spoken to a half-dozen small business owners about their marketing plans and budgets. We talked about their 2010 budget and how they planned to adjust for the remainder of the year based on the results to date. Not surprisingly, few had the internal systems in place to provide hard-data on their […]
Top 10 List: 2010 Most Innovative on the Web
You probably never heard of the company Quantcast. But, they are one of the top 10 most innovative for 2010 according to Fast Company (Quantcast is number 3 in the web category, one notch ahead of twitter). We started using Quantcast to track website demographic data a few years ago after reading an article about […]
Mini-Workshop Schedule Social Media Marketing Essentials
Richmond SCORE, Retail Merchants Association – Spring 2010 Mini Workshop Schedule – Richmond SCORE “Counselors to America’s Small Business” and the Richmond Retail Merchants Association are partnering to offer four practical and bottom line mini workshops for the first half of 2010. Don’t miss this great opportunity to hear four of Richmond’s top subject matter […]
Website Marketing Tools
Website marketing is as much “art” as “science” but when it comes to the science portion there are numerous tools available to measure and improve your results. What do the best online marketing tools all have in common? Before we jump into the details, let’s take a look a quick look at how you can […]
Social Media: Understanding the Basics
Its growing. It is definitely important. And, for good reason, its everywhere. But, is social media marketing a line-item in your 2010 budget? Isn’t it free? Trouble is, many business owners know little about social media so planning and budget management is a real business challenge. The processes are confusing and complicated. The results are […]
Small Business 2010 Website Marketing Plan
With 2009 coming to a close, small business owners are eager to ring in the New Year – new opportunities, new budgets and high hopes for 2010. And as you might guess, the vast majority of small business owners plan to use website marketing to bolster the bottom line. Will it work for your new […]
digital AIM: Starting a Business – SCORE Workshop
Richmond SCORE Workshop – Dec. 11, 2009 Are you planning to start a new business? Or, are you a small business owner looking for assistance with business planning, marketing and finance? Richmond SCORE is holding a small business workshop on December 11, 2009, just for you. During the Richmond SCORE Workshop, local business professionals provide […]
Social Networking Presentation: VCN and St. Michaels JAM
VCN and St Michael’s JAM is proud to present the “Pathway to Success” Boot Camp. This 4 day event is a comprehensive playbook designed to give you step by step instructions and coaching that will move you from transition to dream job, as well as life management tips along the way. Every topic of transition […]
Marketing: The Planning Process
Traditionally, now is the time of the year marketing managers begin the planning process for the upcoming year, 2010. And, research shows one trend holds true; companies aggressive with marketing campaigns during and after tough economic times fair far better when the economy recovers. To put it simply, now is an excellent time to gain […]