Online Marketing: Coupons Are the Deal

Everyone loves a deal. And, that is true online as well as offline. People like and seek out coupons. In fact, according to a study by Burst Media coupons made available on the Internet are getting people’s attention. Burst Media surveyed more than 4,500 women 18 years or older about their current use of the […]

Top 10 List: 2010 Most Innovative on the Web

You probably never heard of the company Quantcast. But, they are one of the top 10 most innovative for 2010 according to Fast Company (Quantcast is number 3 in the web category, one notch ahead of twitter). We started using Quantcast to track website demographic data a few years ago after reading an article about […]

Harnessing the Power of Social Media White Paper

Do you believe that on-the-job use of social networks by employees holds the potential to transform the world of work? Are you leveraging the connective power of social media to enhance productivity, innovation, collaboration, reputation and employee engagement? According to a white paper by Manpower, well-know organizations are doing just that. Companies have long played […]

Mini-Workshop Schedule Social Media Marketing Essentials

Richmond SCORE, Retail Merchants Association – Spring 2010 Mini Workshop Schedule – Richmond SCORE “Counselors to America’s Small Business” and the Richmond Retail Merchants Association are partnering to offer four practical and bottom line mini workshops for the first half of 2010. Don’t miss this great opportunity to hear four of Richmond’s top subject matter […]

Website Marketing Tools

Website marketing is as much “art” as “science” but when it comes to the science portion there are numerous tools available to measure and improve your results. What do the best online marketing tools all have in common? Before we jump into the details, let’s take a look a quick look at how you can […]

Ed Grier Named Dean of VCU School of Business

Ed Grier, who most recently served as president of Disneyland Resort, has been named the new dean of the Virginia Commonwealth University School of Business. Grier’s appointment, which is effective March 8, results from a national search that attracted more than 70 applicants, including sitting deans. Grier spent 29 years at the $38 billion, Fortune […]

Social Media: Understanding the Basics

Its growing. It is definitely important. And, for good reason, its everywhere. But, is social media marketing a line-item in your 2010 budget? Isn’t it free? Trouble is, many business owners know little about social media so planning and budget management is a real business challenge. The processes are confusing and complicated. The results are […]

Business Marketing: Social Networking For Business

UPDATED FEBRUARY 2010 A few photos of the Asian Chamber members attending the event – thanks again for inviting AIM Custom Media to present to your group of members. We enjoyed meeting your new members and guests. [nggallery id=3] Are you passionate about increasing sales but can’t seem to get anywhere using social media? We […]

Iris Taylor’s Consumer Watch in the RTD

The Richmond Times Dispatch (RTD) publishes a consumer watch piece in the Metro Business section; Iris Taylor writes the column. About a month ago Iris contacted us for a few tips on e-commerce and later published the article, “Mistakes to avoid when setting up an e-commerce site.” Here’s an excerpt and link to the full […]

Facebook Marketing Tips

Not convinced your 2010 marketing budget should include a healthy line item for social networking? Then take a look at the numbers provided by Facebook (Facebook stats): More than 350 million users are active on Facebook 50% of active users log on to Facebook in any given day More than 35 million users update their […]

Franchise 500: Ten Fitness Companies on List

Where’s the growth? One way to research current industry trends is to take a look at the franchise market. And, Entrepreneur magazine has the trends with their recently released 31st annual Franchise 500 list. This year 10 fitness companies are recognized. The top spot for fitness franchises goes to Jazzercise Inc.  at No. 18 overall […]

Small Business: What Successful Owner's Already Know

Did you know professional licensing organizations and certain regulatory agencies have continuing education (CE) requirements? But, do you know of any to maintain the title, “small business owner?” Why? Because the most successful owners never stop learning. Today’s class includes tomorrows most successfully business owners.  And, we have already turned well beyond page 1. Have […]