Website marketing is as much “art” as “science” but when it comes to the science portion there are numerous tools available to measure and improve your results. What do the best online marketing tools all have in common? Before we jump into the details, let’s take a look a quick look at how you can leverage your content by using technology more effectively.
The ability to distribute your content across several online platforms from one source is critical. And, if you want to save time and increase your online exposure you need a system to perform the task for you automatically. First, consider your content source. Are you using a Content Management System (CMS)? Examples include dynamic websites, blogs, and shopping carts. All include simple tools for re-publishing your content on other websites whenever you update the “source” (your website, blog, etc.).
LinkedIn.com “applications” is one example of an automated website marketing tool. Whenever I publish content on my blog it is automatically re-published to my LinkedIn profile where hundreds of my contacts are notified and millions of LinkedIn users can stumble upon the information while browsing. This simple process, which is easy to setup if you have a WordPress blog for example, increases traffic to your site. We measure the traffic using analytic tools such as Google Analytics, which is the science of website marketing. In a few clicks, we can determine the popularity of our latest blog post on LinkedIn, and a bunch of other sites for that matter.
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Similarly, you can connect your website content to dozens of social networking sites such as Facebook.com and Twitter.com; it is relatively easy when your website is built using a CMS.
Here’s a short-list of links to website tools – detailed explanations are included on the sites:
- bit.ly – Allows you to shorten long links and track how many people click on the link. This tool is great for posting on twitter or Facebook given you can measure how many clicks your shortened link gets. There are numerous tools similar to bit.ly. Here’s an article that covers five more: visit FriedBeef’s Tech blog here.
- StumpUpon.com – Allows you to bookmark and browse content made popular by a community of Stumblers; you can also use the tool to bookmark your content for others to view.
- AddThis sharing tool by clearspring. Including a “share” tool on your site makes it very easy for you and others to share your content with friends and colleagues.
- Website Grader – provides a website grading score that incorporates your website traffic, SEO, social popularity and other technical factors. It also provides some basic advice on how your website can be improved from a marketing perspective.
- Google Webmaster Tools – Check your keywords and how well you site ranks for those words and determine if any pages on your site are causing problems for Google when crawling your site. The tools also allow you to see what pages are getting the most links, etc.
- Term Extractor – This tool analyzes the content of a given page and extracts the terms that appear to be targeted at search engines.