Relief From Volleyball Muscle Soreness With The Stick

Volleyball players listen up.  Are you pushing your muscles to the limit with heavy workouts in matches or practices that leave you sore for days?  Bending low for digs, jumping in the air for spikes and blocks? Explosive movements that result in stretching your muscles beyond a normal range of motion are part of the […]

online marketing plan | outline template

Online Marketing Plan Outline Template

Likely, you have heard the phrase, “fail to plan and you plan to fail.” But marketing pros don’t plan to fail at online marketing so let’s get right to the heart of an online marketing plan. Below is a simple outline of an online marketing plan which you can use as a template to quickly create […]

AIM Custom Media - Glen Allen, VA - business consulting, website design, blog design, marketing, IT

SCORE Workshop – How to Start Your Own Small Business

I presented on the topic of website basics at another Richmond SCORE Workshop today here in RVA. If you are looking to start a new small business or you have already started a small business, the Richmond SCORE 1-day workshop is an excellent value.  The workshop is a full-day event from 8:00 AM to 4:30 […]

Survey Reveals That Confidence in Online Retailers Has Fallen

For those conducting eCommerce, you know the challenges associated with managing the online store. And, now you’ll benefit by focusing attention on a pressing customer concern – security. The following is a summary of a McAfee survey recently conducted to gauge consumer confidence associated with shopping online. McAfee Survey Reveals That Confidence in Online Retailers […]

Social media information overload

Marketing Tools Used By Pros Social Networking

Without a doubt, marketing technology has developed rapidly. So rapidly in fact, small business owners are finding it difficult to keep pace with the new developments. This is especially true in the category of social networking. Do you feel overwhelmed by the torrent of social media information? You’re not alone. But, here’s a little secret […]

Marketing Data and Research Presentation

Marketing online requires a keen knowledge of the trends. But, who has time to analyze all of the data? HubSpot does and they prepared a marketing data and research presentation to help you succeed with your business marketing programs.  Here’s the presentation: 101 Marketing Charts and Graphs View more presentations from HubSpot Internet Marketing.

Droid Incredible Smart Phone - the deal

The Adventure of Buying Droid Smart Phones Sears-Verizon

Ordering new smart phones this week was an adventure. And, a story worth telling. Why? To start with, customer experience and key factors I noticed that lead to online marketing success. I was one click away from “cancel order” and more than once seconds away from ordering elsewhere. But, the offer of two absolutely free […]

Online Marketing: Coupons Are the Deal

Everyone loves a deal. And, that is true online as well as offline. People like and seek out coupons. In fact, according to a study by Burst Media coupons made available on the Internet are getting people’s attention. Burst Media surveyed more than 4,500 women 18 years or older about their current use of the […]

Top 10 List: 2010 Most Innovative on the Web

You probably never heard of the company Quantcast. But, they are one of the top 10 most innovative for 2010 according to Fast Company (Quantcast is number 3 in the web category, one notch ahead of twitter). We started using Quantcast to track website demographic data a few years ago after reading an article about […]

Website Marketing Tools

Website marketing is as much “art” as “science” but when it comes to the science portion there are numerous tools available to measure and improve your results. What do the best online marketing tools all have in common? Before we jump into the details, let’s take a look a quick look at how you can […]