How To Start Your Own Small Business Workshop and social media marketing

Today I’ll be presenting on the topic of website and social media marketing basics at another Richmond SCORE Workshop here in RVA. The Richmond SCORE 1-day workshop is an excellent value for entrepreneurs in the process of launching a new small business. Existing small business owners also benefit from the information provided in the workshop. Workshop Details […]

Facebook, YouTube, content and social media

A Future Perspective on Facebook

Trends evolve rapidly in the social media world and we all know content is king. How are tech companies using “your content” to sell advertising? Without a doubt, Facebook leverages and controls your content to the max as they rake in billions. However, YouTube (Google) on the other hand helps content creators (you) benefit. In […]

AIM Custom Media - Strategic Advantage 2012 Social Media Marketing

Strategy Advantage 2012 – Social Media Marketing

Once again, AIM Custom Media is volunteering time to help Richmond businesses increase market exposure and increase market share. And, you can join us for Strategic Advantage 2012; a social media marketing seminar being held on February 15 at the Meadowdale Library. What are the key social media marketing “strategies” for 2012? What marketing tactics […]

April 2011 Greg Magnus on social media marketing - Virginia Dept. of Business Assistance Bulletin

VA Dept. of Business Assistance Bulletin

Last month I presented to a group of entrepreneurs at the Virginia Department of Business Assistance. My talk was on social media marketing. For those interested, the April 2011 VDBA Bulletin includes a brief video that discusses my presentation on social networking and marketing; it is now on YouTube here as well. The event was […]

The Sleeping Giant by Ken McElroy

20 Successful Entrepreneurs Share Insights

I became self-employed by choice. But, before I quit my day job I spent a considerable amount of time talking to successful entrepreneurs. Why recreate the wheel I thought? I met with SCORE counselors, business owners, and successful entrepreneurs. And,

Facebook Pages for business marketing Facebook Pages and Business Marketing

Business Marketing and Facebook Pages Earlier this month, Facebook significantly enhanced the “Pages” functionality for business marketing. If your business doesn’t yet have a Facebook business page, I highly recommend creating one. Social networking is by far one of the web’s top activities as predicted. And, according to, Social networking continued to gain momentum […]

Social media information overload

Marketing Tools Used By Pros Social Networking

Without a doubt, marketing technology has developed rapidly. So rapidly in fact, small business owners are finding it difficult to keep pace with the new developments. This is especially true in the category of social networking. Do you feel overwhelmed by the torrent of social media information? You’re not alone. But, here’s a little secret […]

Top 10 List: 2010 Most Innovative on the Web

You probably never heard of the company Quantcast. But, they are one of the top 10 most innovative for 2010 according to Fast Company (Quantcast is number 3 in the web category, one notch ahead of twitter). We started using Quantcast to track website demographic data a few years ago after reading an article about […]

Harnessing the Power of Social Media White Paper

Do you believe that on-the-job use of social networks by employees holds the potential to transform the world of work? Are you leveraging the connective power of social media to enhance productivity, innovation, collaboration, reputation and employee engagement? According to a white paper by Manpower, well-know organizations are doing just that. Companies have long played […]

Mini-Workshop Schedule Social Media Marketing Essentials

Richmond SCORE, Retail Merchants Association – Spring 2010 Mini Workshop Schedule – Richmond SCORE “Counselors to America’s Small Business” and the Richmond Retail Merchants Association are partnering to offer four practical and bottom line mini workshops for the first half of 2010. Don’t miss this great opportunity to hear four of Richmond’s top subject matter […]

Website Marketing Tools

Website marketing is as much “art” as “science” but when it comes to the science portion there are numerous tools available to measure and improve your results. What do the best online marketing tools all have in common? Before we jump into the details, let’s take a look a quick look at how you can […]

Social Media: Understanding the Basics

Its growing. It is definitely important. And, for good reason, its everywhere. But, is social media marketing a line-item in your 2010 budget? Isn’t it free? Trouble is, many business owners know little about social media so planning and budget management is a real business challenge. The processes are confusing and complicated. The results are […]