Contrarian view? Absolutely not. The best time to strike is while your competitors are off guard. While they gather in their conference rooms to complain about the economy, use this golden opportunity to reach out to your existing customers and find new prospects. Far too many business owners absolutely take the wrong approach. They hunker […]
Author Archives: Greg Magnus
Careers and Social Media
Fellow blogger, Steve Furman, published an informative article titled, Managing your career with social media. Here’s an excerpt and link to the full story: There are lots of people who are now well established in the social media space and are writing and creating exciting and insightful content. They have built formidable networks and are […]
The Power of Social Media
Heather Burns-DeMelo is an environmental activist, journalist and the editor of CT Green Scene where she works to encourage people to integrate practical, sustainable living at home and work. One day she conjured up the idea that a Tesla Roadster would be fun to have at a special event CT Green Scene was hosting at […]
Hissing Computer
Earlier this morning I received an email from one of my clients – she is also a friend of mine. The email indicated that there was a problem with her computer. What kind of problem? Her computer was making a funny hissing sound, it smelled weird and it was smoking a little in the back. […]
AIM Custom Media GeoTargeting
Now more than ever, when your prospects look for products and services locally they are turning to the web. About 75% of US households use the web when seeking products or services locally. 54% of search users no longer use the phone book. Approx. 4 billion searches were conducted on Google in one month (July […]
Quick Connection to Local Businesses 411
Who needs the Yellow Pages? Nobody, if the word gets out about Google’s 1-800-GOOG-411 service, which is free. From any phone, dial 800-GOOG-411, name the business and you’re connected. And, in more ways than one. The service will also text message local area info to you as well. Here’s the promo video from Google: [youtube]http://www.youtube.com/watch?v=cN0q8SvlQAk[/youtube] […]
Tutorial for Enhancing Local Search Results SEO
This article covers simple online marketing strategies you can use to improve your ranking for local search results (SEO). So, how do you let everyone know you’re in town? The article below covers several important SEO strategies you can implement to enhance your local SEO. If you prefer to outsource this work, please give us […]
Aggressive Marketing by Amazon
Amazon has the talent and resources to launch promo after promo and consumers are benefiting in a big way. Amazon’s current promotion is focusing on back-to-school specials, free shipping from select merchants and free magazines. Customers get a subscription to Lucky, Teen Vogue or GQ Magazine with their purchase. The following is an excerpt of […]
Airlines Attempt to Stop Oil Speculators
Interesting email campaign by the airlines to help reduce the cost of oil. They are targeting Wall Street oil speculators. The following “Open Letter to All Airline Customers” from 12 airline CEOs includes some interesting facts: Our country is facing a possible sharp economic downturn because of skyrocketing oil and fuel prices, but by pulling […]
Luxury Brands Now on Social Networks, MySpace
You might not expect a luxury brand that is a global symbol of cosmopolitan fashion to choose MySpace to target their market. But the market is there and so is Cartier; the French brand known for their exclusive $10,000 watches, clocks and diamonds. The Cartier ad campaign includes a link to a Cartier mini-site where […]
Petroleum Engineers Wanted
As the price of oil soars so does the demand for petroleum engineers. But is petroleum engineering the right career path or even the right energy for the planet? Are the oil producing countries using the windfall profits wisely? Does the world really need “man-made” islands?
Internet Turns Green to Gold
The environmental movement is rising almost as fast as the rising cost of fossil fuel and the Internet is playing a major role. Environmentally-conscious consumers and the overall population are turning to social networks, online communities, niche-market websites and blogs for green products, hybrids, organically grown food and eco-tourism. Just look at some of the […]