AIM Custom Media
Email Marketing by the Numbers
Businesses engage in email marketing because it works – and works well. Here are the numbers: According to research conducted by the Direct Marketing Association, email marketing generated an ROI of $51.58 for every dollar spent on it in 2006. The expected figure for 2007 is $48.56, and the prediction for 2008 is $45.65. As […]
digital AIM Business Edition
Welcome to “digital AIM Business Edition.” Subscribe to a comprehensive business newsletter that saves you time. Our contributors spend hours gathering the information, you spend only minutes getting right to the heart of the matter. People inside and outside your business are building your reputation. You’ll learn who they are and why you should care. […]
Website and Blog Design
Having a hard time finding a website designer who can translate your ideas into the perfect website? Better yet, do you want a website that allows you to: Easily update your website yourself with fresh content whenever you want, Build stronger relationships with your existing customers (more referrals), Frequently correspond with your customers and prospects […]
Why organic SEO is a priority over PPC
Organic search engine optimization (SEO) is considered a higher priority by most seasoned marketing pros when compared to pay-per-click (PPC) and other online ad programs, especially for branding campaigns. Here is one good reason why: ‘Heavy clickers’ distort online advertising The people clicking on your banner ads may not be the target audience you’re seeking, […]
Longer Shelf-Life, More Prospecting
Increase the number of contributors to a well designed newsletter and you have content of value not only to your existing customers, but their colleagues, associates and friends. With digital AIM, your article is read by more prospects – significantly more. A longer shelf-life and more prospecting adds up to a higher ROI, without the […]
Fishing for Clarity – Revisiting Jack Trouts Comments
Give Jack Trout credit for inviting pro bloggers to participate in a roundtable discussion concerning his recent comments on word of mouth marketing (WOM). The event precipitated after Trout’s recent article slapped WOM as limited in value. The response was more “ineffective article” than support for his comments, but Trout responds with a roundtable discussion. […]