AIM Custom Media
Ad Spending Trends
Business in Calgary – Marketing and Internet Strategies – Ad Spending Trends Our friend has a nice post on ad spending trends, which includes a few charts from a report prepared by the research firm eMarketer. Pay particular attention to the Internet spending trends. At eoecho, we are seeing significant increases in WOM related marketing […]
Why eoecho Is Switching to Autoresponders – Newsletter Overload
With the uncontrolled proliferation of email newsletters, marketing departments are experiencing dismal open and click-thru rates even though their produ
The Noisy Tragedy Only Exists If You Don’t Interact
Does Godin come up short in “The Noisy Tragedy of the Blog Commons” and forget to mention the value of the blog “community?” With relative ease, you’ll find a number of blog posts concerning, “The Noisy Tragedy of the Blog Commons” – by author Seth Godin. Almost everything Godin talks about gets comments from his […]
~ Don’t Give Out Your Business Cards ~ A Strategy
People spend far too much time fussing over their business cards. One-sided or two, picture or no picture, what format, and the list goes on. The fact is most business cards are thrown away and you need a better strategy to get what you really want for your time – new clients. Here’s a simple […]
Improve Search Engine Results – Customize Your 404 Error Page
Every “how to” article on improving your search engine results (SEO – search engine optimization) includes a recommendation to customize your 404 error page. For the non-technically inclined, that’s the page your readers see when a page can’t be found. Creating a customized 404 page was on my to do list – finally got it […]
Placing Adsense Strategically Between Posts – Increase Traffic?
How to: Placing Adsense Strategically Between Posts: ProBlogger Blog Tips I'm not sure littering your blog with Google ads will do much for your traffic, but if you're going to do it try placing ads in only a few posts instead of all of them. A little thing called a loop counter in the index.php […]