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AIM Custom Media

AIM Custom Media

The Verdict: Is Article Marketing Worth Your Time?

The Verdict: Is Article Marketing Worth Your Time? » Entrepreneur’s Journey – by Yaro Starak I published a few articles on EzineArticles.com and always wondered if it is worth the time? Yaro did an excellent job reviewing the process of article publishing on Ezine. If you're considering this method of marketing your website or blog, […]

AMA Web Seminar – Using Technology to Manage Your Marketing Projects

First a brief note on web seminars: Free seminars on almost any marketing topic are now common on the web. Use them to hone your skills and stay abreast of new marketing and management strategies. Who benefits? Independent marketing pros Marketing managers with small firms, and Business owners with limited training budgets (they’re free professional […]

Word of Mouth Marketing – A Strategy

Word of Mouth (WOM) marketing is a term used to describe activities that companies undertake to generate favorable publicity. People are inclined to believe word of mouth promotion because the source is preceived as credible and likely someone you know. WOM is highly valued by marketers and it has become a managed marketing strategy with […]

State-of-the-Art Endurance Center Grand Opening Today – Feb. 25

Endorphin Fitness hired us to help market their Grand Opening event. Given a very limited marketing budget, we recommended and ran a sensible Word of Mouth (WOM) marketing campaign for the event. The campaign included: Writing and distributing press releases to local media, publishers, key contacts (or connectors), associations, and sponsors Regular website updates to […]