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Email Marketing by the Numbers

Posted on March 31, 2008March 31, 2008 by Greg Magnus

Businesses engage in email marketing because it works – and works well.
Here are the numbers:

  • According to research conducted by the Direct Marketing Association, email marketing generated an ROI of $51.58 for every dollar spent on it in 2006. The expected figure for 2007 is $48.56, and the prediction for 2008 is $45.65. As such, it outperforms all the other direct marketing channels examined, such as print catalogs.
  • In a December 2007 survey of over 2000 marketers by Datran Media (an email marketing service), 80% of respondents  “indicated email was the strongest performing media buy ahead of search and display.” 55% expected “ROI from email to be higher than any other channel.”
  • Marketers responding to a July 2007 global survey by McKinsey put email second only to paid keywords in terms of online marketing efficiency.
  • A July 2007 survey of over 3,000 marketers involved in search marketing by MarketingSherpa saw “email marketing to a house list”  garners the most votes as the strongest marketing tactic. And it gained more votes than any other tactic for “good ROI.”
  • A 2007 survey of over 1,000 advertisers by Outsell Inc. put email as the second most effective online marketing tool after the company’s own website.
  • A July 2007 survey by Newsweaver and B2B Marketing Magazine of 170 marketers revealed 87% considered email critical, important or very important to their B2B marketing strategy.
  • In a March 2007 survey of hotel marketers by Hospitality eBusiness Strategies, 58.7% cited email marketing as one of the Internet marketing formats that generate the best results and highest ROI.

Achieving a high ROI from email marketing requires a well-designed marketing program and a website with high-quality and fresh content of value to your target market. Unless you are an experienced marketing professional, creating, editing, and promoting unique high-quality content can be difficult and time-consuming. Given the high ROI, consider outsourcing.

Do what you do best and outsource the rest.

Posted in Email Marketing, Email Newsletter, Online Marketing and tagged AIM Custom Media, B2b Marketing Strategy, Datran Media, digital AIM, direct marketing association, Ebusiness Strategies, effective online marketing, Email Marketing, email newsletters, email roi, Email Service, Global Survey, marketers, Marketing Channels, Marketing Email, Marketing Magazine, Marketing Program, Marketing Service, Marketing Tactic, Marketing Tool, mckinsey, Online Marketing, Own Website, Quality Content, Target Market.

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