State-of-the-Art Endurance Center Grand Opening Today – Feb. 25

Endorphin Fitness hired us to help market their Grand Opening event. Given a very limited marketing budget, we recommended and ran a sensible Word of Mouth (WOM) marketing campaign for the event. The campaign included:

  • Writing and distributing press releases to local media, publishers, key contacts (or connectors), associations, and sponsors
  • Regular website updates to keep relevant content front and center; and, most importantly, consistent with all other event communications
  • Preparing compelling content for the company’s email newsletter
  • Numerous “one-up” email communications, etc.
  • Planning and marketing FREE seminars
  • Managing a part-time marketing assistant
  • Preparing several handouts and fliers
  • Although no money was spent on print or television advertising, more than 300 people attended a very successful event. If you would like more inforamtion on effective and economical WOM campaigns, please contact eoecho at your convenience. We’ll be glad to help you plan and implement a WOM campaign.

    RICHMOND, VA; Endorphin FitnessEndorphin Fitness to Help Raise Money For Citizens Against Crime – Youth Programs

    Endorphin Fitness – Richmond’s endurance athlete source for customized training, the latest technology, and nationally ranked coaches – is raising money for youth programs sponsored by Citizens Against Crime. Endorphin Fitness is collecting donations at the Grand Opening of its state-of-the-art Endurance Center on Saturday, February 25, 2006. The first Championship Indoor CompuTrainer Cycling Races in our region take place during the event.

    “We are excited to be involved with Citizens Against Crime and their youth programs,” said Michael Harlow, a nationally ranked triathlete and owner of Endorphin Fitness. “Engaging at-risk youth in recreational activities helps them develop leadership skills and deters their involvement in crime.”

    The money raised during the event will be used to purchase BMX bikes, which are slated for at-risk youth programs backed by Citizens Against Crime. “New BMX bikes will be a great addition to our camp program,” said Rick Tatnall, Executive Director for Citizens Against Crime. “Offering at-risk youth an opportunity to add to their life experiences at camp expands the foundation for their hopes, dreams and aspirations.”

    During the Grand Opening of Endorphin Fitness, the first Championship Indoor Cycling Races in our region will take place on CompuTrainers. Professional athletes who used this training technology won thirteen of the qualifying races for the 2005 Ironman World Championship.

    The riders with the best qualifying times are competing in the main event, which consists of three finals: Youth 10K Race, Adult Men 20K Race, and Adult Women 20K Race.
    For starting times and a full schedule of events, please visit or call 804-741-1599 for more information.

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