Do you know the difference between brand awareness and brand engagement? Are you a small business owner that thinks branding is a marketing activity for only the large companies such as Mercedes-Benz or Sony? Branding is important for all companies, regardless of size and budget. Consider these questions and answers provided to SCORE by Gemini […]
Tag Archives: budgets
Is Jack Trout at Forbes.com All He’s Cracked Up To Be?
Is Word Of Mouth All It's Cracked Up To Be? – Forbes.com With more than 40 years of advertising and marketing experience, Jack Trout still doesn't appear to get it. He states in his recent article, I certainly would never tell a CEO, "B.J., I just put a big chunk of our budget into word-of-mouth." […]
Blogs Merging With Websites – Imminent?
As pointed out by several marketing and communication bloggers during the past year, the trend of replacing “static” websites with “dynamic” blogs has begun. And, one of the best-known ad agencies in the country is already on board. The move makes sense for several reasons, as we’ll discuss below. But first, are blogs really replacing […]
Ad Spending Trends
Business in Calgary – Marketing and Internet Strategies – Ad Spending Trends Our friend has a nice post on ad spending trends, which includes a few charts from a report prepared by the research firm eMarketer. Pay particular attention to the Internet spending trends. At eoecho, we are seeing significant increases in WOM related marketing […]
~ Don’t Give Out Your Business Cards ~ A Strategy
People spend far too much time fussing over their business cards. One-sided or two, picture or no picture, what format, and the list goes on. The fact is most business cards are thrown away and you need a better strategy to get what you really want for your time – new clients. Here’s a simple […]
AMA Web Seminar – Using Technology to Manage Your Marketing Projects
First a brief note on web seminars: Free seminars on almost any marketing topic are now common on the web. Use them to hone your skills and stay abreast of new marketing and management strategies. Who benefits? Independent marketing pros Marketing managers with small firms, and Business owners with limited training budgets (they’re free professional […]
Word of Mouth Marketing – A Strategy
Word of Mouth (WOM) marketing is a term used to describe activities that companies undertake to generate favorable publicity. People are inclined to believe word of mouth promotion because the source is preceived as credible and likely someone you know. WOM is highly valued by marketers and it has become a managed marketing strategy with […]
State-of-the-Art Endurance Center Grand Opening Today – Feb. 25
Endorphin Fitness hired us to help market their Grand Opening event. Given a very limited marketing budget, we recommended and ran a sensible Word of Mouth (WOM) marketing campaign for the event. The campaign included: Writing and distributing press releases to local media, publishers, key contacts (or connectors), associations, and sponsors Regular website updates to […]
Increase Your Sales With a Company Catalog
Increase Your Sales With a Company Catalog I met with one of my clients this week to talk about his new business, which he is in the process of launching. We spent a few hours defining his “offering” after we discussed his target market. It’s clear you need a simple, easy to understand message when […]