First a brief note on web seminars: Free seminars on almost any marketing topic are now common on the web. Use them to hone your skills and stay abreast of new marketing and management strategies. Who benefits? Independent marketing pros Marketing managers with small firms, and Business owners with limited training budgets (they’re free professional […]
Tag Archives: marketers
Word of Mouth Marketing – A Strategy
Word of Mouth (WOM) marketing is a term used to describe activities that companies undertake to generate favorable publicity. People are inclined to believe word of mouth promotion because the source is preceived as credible and likely someone you know. WOM is highly valued by marketers and it has become a managed marketing strategy with […]
State-of-the-Art Endurance Center Grand Opening Today – Feb. 25
Endorphin Fitness hired us to help market their Grand Opening event. Given a very limited marketing budget, we recommended and ran a sensible Word of Mouth (WOM) marketing campaign for the event. The campaign included: Writing and distributing press releases to local media, publishers, key contacts (or connectors), associations, and sponsors Regular website updates to […]
Vintage Magazine Ads Have you seen the Marlboro Man lately?
Old Magazine Ads – Magazine-Ads.com If you’re into marketing or work for an ad agency, this is a great site to peruse. The retailer sells the original vintage (and new) magazine ads that are cut right out of the magazines. So what’s your favorite ad? A vintage Benz ad, Caddillac, movie ad, or magazine cover? […]
Tap water is as good as – if not better – than bottled water. Want proof?
The power of marketing is evident in the $10 billion dollar bottled water industry. On the outside you see a pristine mountain glacier and on the inside, “tap water” from Greenville, Tennessee. That’s the case for “Glacier Clear Water,” but we shouldn’t just pick on them. The situation is similar for many bottled water products. […]
SCORE -10,000 Plus Mentors
If you’re launching a new business, check out SCORE. SCORE has over 10,500 volunteer business mentors, both working and retired, who counsel businesses from 389 chapter offices throughout the country. Last year, the organization helped more than 400,000 people. [tag]SCORE[/tag] is headquartered in Washington, D.C. It is a nonprofit dedicated to [tag]entrepreneurial[/tag] education and the […]
How to Measure Financial Return – Marketing Via Blogs
How to Measure Financial Return – Marketing Via Blogs Blogging for sport is one thing, doing so for financial return alludes most bloggers even thought their intent is otherwise. Why is this so? Several factors must be taken into consideration when determining a blogger’s ROI: Equipment (computer, software, Internet connection, server, desk, etc.) Labor cost […]
FREE Music From Mercedes-Benz
Mercedes-Benz International – Mixed Tape 10 Mercedes-Benz International provides FREE music downloads. Their latest release, Mixed Tape 10, is now available for download. They provide a wide variety of music from around the world. For example, you get “Flashback,” a track from Fat Freddy’s Drop – a soul/reggae band from New Zealand. You also get […]
Word of Mouth Marketing: People are Talking
Word of Mouth (WOM) Marketing campaigns are effective, economical, and essential. For good reason, the proper use of WOM campaigns produces measureable results making WOM a red hot topic. For some time now, we have been incorporating sensible WOM strategies into all of the marketing plans we prepare for our clients. We encounter thousands of […]
Who’s on your short list for spreading your message?
You and I have been told over and over, “Who you know is as important as what you know.” But did you know your casual acquaintances are more of an asset to marketing your business than your closest associates and friends? Let’s think about it. The people close to us generally know the same people […]
Professional Blogger – PR Consultant Redefined
Professional Blogging: The Future As a communication specialist, I often wondered if writing blog posts for other blogs is a viable offering for my clients. Is it a win-win situation for everyone involved? It appears the answer is yes, as pontificated by Wayne Hurlbert (see link above). Business blogs are used for marketing, public relations, […]
The Long Tail
The Long Tail The Long Tail theory suggests that our culture and economy is increasingly shifting away from a focus on a relatively small percentage of "hits" (mainstream shotgun approach for most products and markets) at the head of the demand curve and toward a huge number of niches in the tail. Why the shift? […]