Increase the number of contributors to a well designed newsletter and you have content of value not only to your existing customers, but their colleagues, associates and friends. With digital AIM, your article is read by more prospects – significantly more. A longer shelf-life and more prospecting adds up to a higher ROI, without the […]
Tag Archives: richmond
State-of-the-Art Endurance Center Grand Opening Today – Feb. 25
Endorphin Fitness hired us to help market their Grand Opening event. Given a very limited marketing budget, we recommended and ran a sensible Word of Mouth (WOM) marketing campaign for the event. The campaign included: Writing and distributing press releases to local media, publishers, key contacts (or connectors), associations, and sponsors Regular website updates to […]
The Global Salesblood Drive – a good idea
This post is for everyone in sales and marketing. It’s just flat out a good idea. The brian child of MaxPitch Media, Inc. located in Richmond, Virginia. What began as a blog post about a positive “customer” experience giving blood for the first time in 20 years, grew quickly into a corporate charitable cause. With […]