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AIM Custom Media

AIM Custom Media

Color Theory & Color Schemes for Non-Designers

Color Theory / Color Schemes – Part 1 of Chapter 2 from Web Graphics for Non-Designers (3/6) – WebReference.com If you decide to build your own website and you’re not a graphic designer, this site offers great tips in their articles. We provide website design and we help our clients build and market their blogs […]

RFP – Magazine Editor

MBCA is seeking proposals from candidates to serve, under contract, as Editor of The Star magazine; the official publication of the Mercedes-Benz Club of America, Inc. Contact David Cummings for a copy of the RFP: Email: David@mbca.org Phone: 800-637-2360 Web: www.mbca.org Deadline: February 28, 2006, responses must be received at the MBCA National Business Office […]

Increase Your Sales With a Company Catalog

Increase Your Sales With a Company Catalog I met with one of my clients this week to talk about his new business, which he is in the process of launching. We spent a few hours defining his “offering” after we discussed his target market. It’s clear you need a simple, easy to understand message when […]

Squidoo Homepage

Squidoo Homepage If you want the latest and greatest in marketing, you’ll need to add creation of a "lens" to your todo list. Is everyone an expert on something? What’s your topic? According to Seth Godin and his current pet project SQUIDOO, everyone’s an expert on something. I’m not sure I agree whole heartedly. Have […]

About life and living it right

Posted at this site (and many others I’m sure): Therearview “A group of working adults got together to visit their University lecturer. The lecturer was happy to see them. Conversation soon turned into complaints about stress in work and life. The Lecturer just smiled and went to the kitchen to get an assortment of cups […]

Sell Your Audience, Not Your Product

Sell Your Audience, Not Your Product Why would you expect people to be interested in what your advertising says just because you are? Steve McKee (Business Week, Viewpoint article) provides a good explanation of the difference between selling your product and selling your audience.