News and Events

AIM Custom Media

AIM Custom Media

Increase Your Sales With a Company Catalog

Increase Your Sales With a Company Catalog I met with one of my clients this week to talk about his new business, which he is in the process of launching. We spent a few hours defining his “offering” after we discussed his target market. It’s clear you need a simple, easy to understand message when […]

Squidoo Homepage

Squidoo Homepage If you want the latest and greatest in marketing, you’ll need to add creation of a "lens" to your todo list. Is everyone an expert on something? What’s your topic? According to Seth Godin and his current pet project SQUIDOO, everyone’s an expert on something. I’m not sure I agree whole heartedly. Have […]

About life and living it right

Posted at this site (and many others I’m sure): Therearview “A group of working adults got together to visit their University lecturer. The lecturer was happy to see them. Conversation soon turned into complaints about stress in work and life. The Lecturer just smiled and went to the kitchen to get an assortment of cups […]

Sell Your Audience, Not Your Product

Sell Your Audience, Not Your Product Why would you expect people to be interested in what your advertising says just because you are? Steve McKee (Business Week, Viewpoint article) provides a good explanation of the difference between selling your product and selling your audience.

Marketing Explained – A Woman’s Perspective

Not that familiar with Internet marketing or marketing terms in general? I came across this description of marketing a few months ago while surfing the net – I saw it again today on another blog. I don’t know who wrote it first, but it’s getting around. What’s marketing you ask? You see a handsome guy […]