Something to think about for the New Year A quote recently read in James Clear’s newsletter by author Patricia Digh on the New Year: At the end of each year, I ask myself two questions: (1) What do I want to create in this New Year? And, perhaps even more importantly, (2) What do I […]
Category Archives: Social Networks
Online Marketing Plan Outline Template
Likely, you have heard the phrase, “fail to plan and you plan to fail.” But marketing pros don’t plan to fail at online marketing so let’s get right to the heart of an online marketing plan. Below is a simple outline of an online marketing plan which you can use as a template to quickly create […]
VA Dept. of Business Assistance Bulletin
Last month I presented to a group of entrepreneurs at the Virginia Department of Business Assistance. My talk was on social media marketing. For those interested, the April 2011 VDBA Bulletin includes a brief video that discusses my presentation on social networking and marketing; it is now on YouTube here as well. The event was […]
AIMcustom.com: Facebook Pages and Business Marketing
Business Marketing and Facebook Pages Earlier this month, Facebook significantly enhanced the “Pages” functionality for business marketing. If your business doesn’t yet have a Facebook business page, I highly recommend creating one. Social networking is by far one of the web’s top activities as predicted. And, according to comscore.com, Social networking continued to gain momentum […]
Marketing Tools Used By Pros Social Networking
Without a doubt, marketing technology has developed rapidly. So rapidly in fact, small business owners are finding it difficult to keep pace with the new developments. This is especially true in the category of social networking. Do you feel overwhelmed by the torrent of social media information? You’re not alone. But, here’s a little secret […]
Harnessing the Power of Social Media White Paper
Do you believe that on-the-job use of social networks by employees holds the potential to transform the world of work? Are you leveraging the connective power of social media to enhance productivity, innovation, collaboration, reputation and employee engagement? According to a white paper by Manpower, well-know organizations are doing just that. Companies have long played […]
Business Marketing: Social Networking For Business
UPDATED FEBRUARY 2010 A few photos of the Asian Chamber members attending the event – thanks again for inviting AIM Custom Media to present to your group of members. We enjoyed meeting your new members and guests. [nggallery id=3] Are you passionate about increasing sales but can’t seem to get anywhere using social media? We […]
Facebook Marketing Tips
Not convinced your 2010 marketing budget should include a healthy line item for social networking? Then take a look at the numbers provided by Facebook (Facebook stats): More than 350 million users are active on Facebook 50% of active users log on to Facebook in any given day More than 35 million users update their […]
Social Networking Presentation: VCN and St. Michaels JAM
VCN and St Michael’s JAM is proud to present the “Pathway to Success” Boot Camp. This 4 day event is a comprehensive playbook designed to give you step by step instructions and coaching that will move you from transition to dream job, as well as life management tips along the way. Every topic of transition […]
Social Networking – Small Business Marketing Plan
What resources are required for online marketing plans that include social networking? Here’s a brief overview of what you might want to consider: I. Website Considerations For years now, we have promoted the use of blog technology over “static websites” for small business owners. Almost any website design can be developed using blog technology, which […]
Social Media Going Mainstream – Top Predictions For 2009
While many business owners sit on the sidelines testing the water, top media pros are diving into the interactive marketing pool. Forester has released (January 27, 2009) a five page report covering the “Top Social Computing Predictions for 2009,” which can be purchased from them for $279. Here’s the info: Top Social Computing Predictions For […]
Opportunities Abound During Tough Economic Times
Contrarian view? Absolutely not. The best time to strike is while your competitors are off guard. While they gather in their conference rooms to complain about the economy, use this golden opportunity to reach out to your existing customers and find new prospects. Far too many business owners absolutely take the wrong approach. They hunker […]