The Bottom Line on Blogging – The Kansas City Star Companies find all that Web talk builds business. By DAVID HAYES at The Kansas City Star Hayes does a great job researching the topic. He includes lots of quotes from several influencial bloggers. Here's a sample from the article: “Blogs are wonderful for helping small […]
As pointed out by several marketing and communication bloggers during the past year, the trend of replacing “static” websites with “dynamic” blogs has begun. And, one of the best-known ad agencies in the country is already on board. The move makes sense for several reasons, as we’ll discuss below. But first, are blogs really replacing […]
Word of Mouth (WOM) marketing is a term used to describe activities that companies undertake to generate favorable publicity. People are inclined to believe word of mouth promotion because the source is preceived as credible and likely someone you know. WOM is highly valued by marketers and it has become a managed marketing strategy with […]
How to Measure Financial Return – Marketing Via Blogs Blogging for sport is one thing, doing so for financial return alludes most bloggers even thought their intent is otherwise. Why is this so? Several factors must be taken into consideration when determining a blogger’s ROI: Equipment (computer, software, Internet connection, server, desk, etc.) Labor cost […]
Professional Blogging: The Future As a communication specialist, I often wondered if writing blog posts for other blogs is a viable offering for my clients. Is it a win-win situation for everyone involved? It appears the answer is yes, as pontificated by Wayne Hurlbert (see link above). Business blogs are used for marketing, public relations, […]
So You Want To Open A Window, Huh? HTMLGoodies.com is an excellent resource for bloggers wanting to add bells and whistles to websites. This link takes you to a step-by-step instruction page for adding self loading windows using Java script – explained so well even I understand how to do it!