Traditionally, now is the time of the year marketing managers begin the planning process for the upcoming year, 2010. And, research shows one trend holds true; companies aggressive with marketing campaigns during and after tough economic times fair far better when the economy recovers. To put it simply, now is an excellent time to gain […]
Tag Archives: Direct Mail
Marketers on the Move to Retain Market Share
Online marketing ad spends continue to trend up as target audiences spend more time on the Internet. Marketers are responding by shifting their marketing budgets to retain market share. According to recent findings by the European Interactive Advertising Association (EIAA), the Internet has more than gained traction, it is the place to attract new customers […]