Institute for Public Relations

Institute for Public Relations Measuring the results of your marketing and PR efforts is always recommended. Most large corporations use one or several of the various tools available to [tag]track results[/tag] and provide marcom executives with dashboard metrics. For those looking for an overview of the various measurement tools, we recommend visiting The Institute of Public Relations "Measurement and Evaluation" page. It includes several excellent articles. [tags]Public Relations, Dashboard, Marketing [/tags]

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