Once again, AIM Custom Media is volunteering time to help Richmond businesses increase market exposure and increase market share. And, you can join us for Strategic Advantage 2012; a social media marketing seminar being held on February 15 at the Meadowdale Library. What are the key social media marketing “strategies” for 2012? What marketing tactics […]
Tag Archives: Target Market
Marketing: The Planning Process
Traditionally, now is the time of the year marketing managers begin the planning process for the upcoming year, 2010. And, research shows one trend holds true; companies aggressive with marketing campaigns during and after tough economic times fair far better when the economy recovers. To put it simply, now is an excellent time to gain […]
Email Marketing by the Numbers
Businesses engage in email marketing because it works – and works well. Here are the numbers: According to research conducted by the Direct Marketing Association, email marketing generated an ROI of $51.58 for every dollar spent on it in 2006. The expected figure for 2007 is $48.56, and the prediction for 2008 is $45.65. As […]
Fishing for Clarity – Revisiting Jack Trouts Comments
Give Jack Trout credit for inviting pro bloggers to participate in a roundtable discussion concerning his recent comments on word of mouth marketing (WOM). The event precipitated after Trout’s recent article slapped WOM as limited in value. The response was more “ineffective article” than support for his comments, but Trout responds with a roundtable discussion. […]