online marketing plan | content marketing tips

Content Marketing and EzineArticles

While scanning one of my social networks, I noticed that a business friend recently published a few articles on EzineArticles.com. It caught my eye because when I started blogging back in 2005 I used EzineArticles as an article marketing tool as well. For those un-familiar with EzineArticles, it is one of the early adapters of […]

Ideas: Small Business Marketing Budgets

This week alone, I’ve spoken to a half-dozen small business owners about their marketing plans and budgets. We talked about their 2010 budget and how they planned to adjust for the remainder of the year based on the results to date. Not surprisingly, few had the internal systems in place to provide hard-data on their […]

Harnessing the Power of Social Media White Paper

Do you believe that on-the-job use of social networks by employees holds the potential to transform the world of work? Are you leveraging the connective power of social media to enhance productivity, innovation, collaboration, reputation and employee engagement? According to a white paper by Manpower, well-know organizations are doing just that. Companies have long played […]

Business Marketing: Social Networking For Business

UPDATED FEBRUARY 2010 A few photos of the Asian Chamber members attending the event – thanks again for inviting AIM Custom Media to present to your group of members. We enjoyed meeting your new members and guests. Are you passionate about increasing sales but can’t seem to get anywhere using social media? We all know […]

AIM Custom Media: How to Add Your Event to LinkedIn

More than likely, you noticed we frequently use LinkedIn Events to share our activities with business colleagues and clients as well as our social networking friends. Seminars, webinars and related events are important activities we engage in to enhance our education, share our knowledge and forge new relationships. How do you add your business seminar […]

Marketing: Online Marketing Tips For Your Events

For service providers, event marketing is a staple in today’s business environment. The face-to-face time with prospects in a setting that highlights your industry expertise carries excellent marketing value. But first, you need people to show up. How do you market events successfully using the Internet? Social Networks Sites such as LinkedIn.com and Facebook.com allow […]

Online Marketing Trends Making the Shift

As consumers continue to change their behaviors, so do marketing managers. Are we losing our confidence in traditional marketing methods? Why are so many companies shifting their focus to online media in 2009? You don’t need to look far to realize “the numbers walk the walk.” Marketing pros in the know are adding email and […]

Small Business Marketing Focus is Online

When times get tough, the tough get smart. A recent article from the “Independent Street” section of the Wall Street Journal pointed out the trends – online marketing is no longer a second thought for small business owners. According to the article, hard economic times are forcing more small businesses to become smarter marketers. Is […]

Careers and Social Media

Fellow blogger, Steve Furman, published an informative article titled, Managing your career with social media. Here’s an excerpt and link to the full story: There are lots of people who are now well established in the social media space and are writing and creating exciting and insightful content. They have built formidable networks and are […]