Facebook Pages for business marketing

AIMcustom.com: Facebook Pages and Business Marketing

Business Marketing and Facebook Pages Earlier this month, Facebook significantly enhanced the “Pages” functionality for business marketing. If your business doesn’t yet have a Facebook business page, I highly recommend creating one. Social networking is by far one of the web’s top activities as predicted. And, according to comscore.com, Social networking continued to gain momentum […]

AIMcustom.com: SCORE Helps Small Biz

SCORE announced the nationwide kick-off of a public/private consortium to develop training, tools and resources to help America’s small businesses compete in the Internet age by using broadband technologies. Here’s the press release: Washington, D.C., April 7, 2010 /PRNewswire/ — SCORE “Counselors to America’s Small Business” is pleased to announce the formation of a public/private […]

Harnessing the Power of Social Media White Paper

Do you believe that on-the-job use of social networks by employees holds the potential to transform the world of work? Are you leveraging the connective power of social media to enhance productivity, innovation, collaboration, reputation and employee engagement? According to a white paper by Manpower, well-know organizations are doing just that. Companies have long played […]

Business Marketing: Social Networking For Business

UPDATED FEBRUARY 2010 A few photos of the Asian Chamber members attending the event – thanks again for inviting AIM Custom Media to present to your group of members. We enjoyed meeting your new members and guests. Are you passionate about increasing sales but can’t seem to get anywhere using social media? We all know […]

Small Business 2010 Website Marketing Plan

With 2009 coming to a close, small business owners are eager to ring in the New Year – new opportunities, new budgets and high hopes for 2010. And as you might guess, the vast majority of small business owners plan to use website marketing to bolster the bottom line. Will it work for your new […]

AIM Custom Media: How to Add Your Event to LinkedIn

More than likely, you noticed we frequently use LinkedIn Events to share our activities with business colleagues and clients as well as our social networking friends. Seminars, webinars and related events are important activities we engage in to enhance our education, share our knowledge and forge new relationships. How do you add your business seminar […]

June Another Weak Month for Retail Sales

The nation’s stores reported dismal monthly sales for June and a recovery in retailing is unlikely in the near future. Yesterday (Thursday, July 9), the industry posted a 4.9 percent sales decline for June, in contrast to a 1.9 percent increase a year ago when tax rebate checks were burning holes in everyone’s pockets. The […]

Careers and Social Media

Fellow blogger, Steve Furman, published an informative article titled, Managing your career with social media. Here’s an excerpt and link to the full story: There are lots of people who are now well established in the social media space and are writing and creating exciting and insightful content. They have built formidable networks and are […]

The Social Customer Manifesto Podcast – AMA Hot Topic Series Review

The AMA Hot Topic Series – The Social Customer Manifesto Podcast The American Marketing Association's Hot Topic series – Feb. 15, 2006 – included discussions on: podcasting, video blogging, word of mouth marketing (WOM), RSS, interactive social networking, etc. Christopher Carfi and Leif Chastaine review this AMA Hot Topic series, give an update on the […]

Is Jack Trout at Forbes.com All He’s Cracked Up To Be?

Is Word Of Mouth All It's Cracked Up To Be? – Forbes.com With more than 40 years of advertising and marketing experience, Jack Trout still doesn't appear to get it. He states in his recent article, I certainly would never tell a CEO, "B.J., I just put a big chunk of our budget into word-of-mouth." […]

Mastering Word of Mouth Marketing – WOM Wednesdays

Interested in mastering the art of word of mouth marketing? The Word of Mouth Marketing Association (WOMMA) provides a weekly teleconference series on topics such as customer evangelists, ethical best practices, and viral marketing. You'll hear speakers like Jackie Huba and Ben McConnell, authors of "Creating [tag]Customer Evangelists[/tag]." Other participants include executives from WOMMA, GM, […]