Ideas: Small Business Marketing Budgets

This week alone, I’ve spoken to a half-dozen small business owners about their marketing plans and budgets. We talked about their 2010 budget and how they planned to adjust for the remainder of the year based on the results to date. Not surprisingly, few had the internal systems in place to provide hard-data on their […]

Small Business Marketing Focus is Online

When times get tough, the tough get smart. A recent article from the “Independent Street” section of the Wall Street Journal pointed out the trends – online marketing is no longer a second thought for small business owners. According to the article, hard economic times are forcing more small businesses to become smarter marketers. Is […]