Now more than ever, when your prospects look for products and services locally they are turning to the web. About 75% of US households use the web when seeking products or services locally. 54% of search users no longer use the phone book. Approx. 4 billion searches were conducted on Google in one month (July […]
Tag Archives: SEO
Blogs Merging With Websites – Imminent?
As pointed out by several marketing and communication bloggers during the past year, the trend of replacing “static” websites with “dynamic” blogs has begun. And, one of the best-known ad agencies in the country is already on board. The move makes sense for several reasons, as we’ll discuss below. But first, are blogs really replacing […]
Improve Search Engine Results – Customize Your 404 Error Page
Every “how to” article on improving your search engine results (SEO – search engine optimization) includes a recommendation to customize your 404 error page. For the non-technically inclined, that’s the page your readers see when a page can’t be found. Creating a customized 404 page was on my to do list – finally got it […]
Professional Blogger – PR Consultant Redefined
Professional Blogging: The Future As a communication specialist, I often wondered if writing blog posts for other blogs is a viable offering for my clients. Is it a win-win situation for everyone involved? It appears the answer is yes, as pontificated by Wayne Hurlbert (see link above). Business blogs are used for marketing, public relations, […]