Likely, you have heard the phrase, “fail to plan and you plan to fail.” But marketing pros don’t plan to fail at online marketing so let’s get right to the heart of an online marketing plan. Below is a simple outline of an online marketing plan which you can use as a template to quickly create […]
Tag Archives: Organic SEO
Why organic SEO is a priority over PPC
Organic search engine optimization (SEO) is considered a higher priority by most seasoned marketing pros when compared to pay-per-click (PPC) and other online ad programs, especially for branding campaigns. Here is one good reason why: ‘Heavy clickers’ distort online advertising The people clicking on your banner ads may not be the target audience you’re seeking, […]