Growing your digital marketing presence can sometimes feel like a part-time job. Figuring out how to get the most return on investment for your small business marketing budget can be a big stumbling block. Leveraging social accounts can actually be easy if you know the right tools and tricks to implement. Reserve your space now […]
Tag Archives: Online Marketing
Online Marketing: Coupons Are the Deal
Everyone loves a deal. And, that is true online as well as offline. People like and seek out coupons. In fact, according to a study by Burst Media coupons made available on the Internet are getting people’s attention. Burst Media surveyed more than 4,500 women 18 years or older about their current use of the […]
Online Marketing Trends Making the Shift
As consumers continue to change their behaviors, so do marketing managers. Are we losing our confidence in traditional marketing methods? Why are so many companies shifting their focus to online media in 2009? You don’t need to look far to realize “the numbers walk the walk.” Marketing pros in the know are adding email and […]
Airlines Attempt to Stop Oil Speculators
Interesting email campaign by the airlines to help reduce the cost of oil. They are targeting Wall Street oil speculators. The following “Open Letter to All Airline Customers” from 12 airline CEOs includes some interesting facts: Our country is facing a possible sharp economic downturn because of skyrocketing oil and fuel prices, but by pulling […]
Luxury Brands Now on Social Networks, MySpace
You might not expect a luxury brand that is a global symbol of cosmopolitan fashion to choose MySpace to target their market. But the market is there and so is Cartier; the French brand known for their exclusive $10,000 watches, clocks and diamonds. The Cartier ad campaign includes a link to a Cartier mini-site where […]
Email Marketing by the Numbers
Businesses engage in email marketing because it works – and works well. Here are the numbers: According to research conducted by the Direct Marketing Association, email marketing generated an ROI of $51.58 for every dollar spent on it in 2006. The expected figure for 2007 is $48.56, and the prediction for 2008 is $45.65. As […]
Blogs Merging With Websites – Imminent?
As pointed out by several marketing and communication bloggers during the past year, the trend of replacing “static” websites with “dynamic” blogs has begun. And, one of the best-known ad agencies in the country is already on board. The move makes sense for several reasons, as we’ll discuss below. But first, are blogs really replacing […]