Marketing: Brand Awareness and Brand Engagement

Do you know the difference between brand awareness and brand engagement? Are you a small business owner that thinks branding is a marketing activity for only the large companies such as Mercedes-Benz or Sony? Branding is important for all companies, regardless of size and budget. Consider these questions and answers provided to SCORE by Gemini […]

2006 Route 66 Tour

  Route 66 Tour MBCA's 50th Anniversary Chair Richard Simonds has announced the itinerary for the Route 66 Tour next September. Sections along the way are encouraged to plan evening events to welcome tour participants. Entrants may drive any Mercedes-Benz model, though preference will go to older cars; entry details will follow in the future.

50th Anniv. Mercedes-Benz Club Trip – NJ to Chicago

Doug Ochwat (Northern New Jersey MBCA Section) is organizing a trip for any members in the Northeast US along with Ohio, Michigan and Indiana who want to take advantage of this special experience. As many of you already know Mercedes-Benz Club of America’s National President, Richard Simons, is putting together a “Historic Route 66” trip […]

Mercedes-Benz – Entertainment – Mixed Tapes

Mercedes-Benz – Entertainment – Mixed Tape Want free music? The MB site allows you to download “free” music for your IPOD or computer. You can play the music with Windows Media Player, etc. It is unprotected music, free, and excellent music. Enjoy mixed tapes! Welcome Squidoo users! Go to the link above and download your […]

MERCEDES-BENZ CLUB MAGAZINE WINS FOUR IAMA AWARDS

The Star Garners Four “Oscars of the Auto Industry” New York (Nov. 15) – The Star, the Mercedes-Benz Club of America magazine, has won four IAMA awards, considered to be the Oscars of the auto industry. Announced today by the International Automotive Media Association at its annual awards presentation, the IAMA awards honor writers, publishers […]