If you’re launching a new business, check out SCORE. SCORE has over 10,500 volunteer business mentors, both working and retired, who counsel businesses from 389 chapter offices throughout the country. Last year, the organization helped more than 400,000 people. [tag]SCORE[/tag] is headquartered in Washington, D.C. It is a nonprofit dedicated to [tag]entrepreneurial[/tag] education and the […]
Tag Archives: Marketing
How to Measure Financial Return – Marketing Via Blogs
How to Measure Financial Return – Marketing Via Blogs Blogging for sport is one thing, doing so for financial return alludes most bloggers even thought their intent is otherwise. Why is this so? Several factors must be taken into consideration when determining a blogger’s ROI: Equipment (computer, software, Internet connection, server, desk, etc.) Labor cost […]
FREE Music From Mercedes-Benz
Mercedes-Benz International – Mixed Tape 10 Mercedes-Benz International provides FREE music downloads. Their latest release, Mixed Tape 10, is now available for download. They provide a wide variety of music from around the world. For example, you get “Flashback,” a track from Fat Freddy’s Drop – a soul/reggae band from New Zealand. You also get […]
Word of Mouth Marketing: People are Talking
Word of Mouth (WOM) Marketing campaigns are effective, economical, and essential. For good reason, the proper use of WOM campaigns produces measureable results making WOM a red hot topic. For some time now, we have been incorporating sensible WOM strategies into all of the marketing plans we prepare for our clients. We encounter thousands of […]
Who’s on your short list for spreading your message?
You and I have been told over and over, “Who you know is as important as what you know.” But did you know your casual acquaintances are more of an asset to marketing your business than your closest associates and friends? Let’s think about it. The people close to us generally know the same people […]
Professional Blogger – PR Consultant Redefined
Professional Blogging: The Future As a communication specialist, I often wondered if writing blog posts for other blogs is a viable offering for my clients. Is it a win-win situation for everyone involved? It appears the answer is yes, as pontificated by Wayne Hurlbert (see link above). Business blogs are used for marketing, public relations, […]
The Long Tail
The Long Tail The Long Tail theory suggests that our culture and economy is increasingly shifting away from a focus on a relatively small percentage of "hits" (mainstream shotgun approach for most products and markets) at the head of the demand curve and toward a huge number of niches in the tail. Why the shift? […]
Music Lyrics – New Squidoo Lens
I created a “Music Lyrics” Squidoo lens – click the logo to view it. The lens provides a list of links to music lyric sites and brief reviews of the site’s contents. I also added a few links to help people learn more about creating their own music. There’s a “lyric of the day” to […]
Client Request
This post is for one of my clients looking to edit PDF files (ignore this post if you’re just browsing my blog). Adobe Acrobat 6.0 As you requested, here’s the Adobe software you’re looking for. You’ll do fine getting the older 6.0 version – I can’t see you using any of the features in the […]
Color Theory & Color Schemes for Non-Designers
Color Theory / Color Schemes – Part 1 of Chapter 2 from Web Graphics for Non-Designers (3/6) – WebReference.com If you decide to build your own website and you’re not a graphic designer, this site offers great tips in their articles. We provide website design and we help our clients build and market their blogs […]
Increase Your Sales With a Company Catalog
Increase Your Sales With a Company Catalog I met with one of my clients this week to talk about his new business, which he is in the process of launching. We spent a few hours defining his “offering” after we discussed his target market. It’s clear you need a simple, easy to understand message when […]
Squidoo Homepage
Squidoo Homepage If you want the latest and greatest in marketing, you’ll need to add creation of a "lens" to your todo list. Is everyone an expert on something? What’s your topic? According to Seth Godin and his current pet project SQUIDOO, everyone’s an expert on something. I’m not sure I agree whole heartedly. Have […]