Businesses engage in email marketing because it works – and works well. Here are the numbers: According to research conducted by the Direct Marketing Association, email marketing generated an ROI of $51.58 for every dollar spent on it in 2006. The expected figure for 2007 is $48.56, and the prediction for 2008 is $45.65. As […]
Tag Archives: Marketing Channels
What is strategic marketing verses just marketing?
Last week while attending a business luncheon I was asked, “What’s the difference between strategic marketing and just marketing?” The question was asked in a manner that suggested there’s no difference. Well, here’s a sample of marketing: Within the past few days, I have been contacted by several small business owners on my Internet business […]