More than likely, you noticed we frequently use LinkedIn Events to share our activities with business colleagues and clients as well as our social networking friends. Seminars, webinars and related events are important activities we engage in to enhance our education, share our knowledge and forge new relationships. How do you add your business seminar […]
Tag Archives: effective online marketing
Small Business Marketing Focus is Online
When times get tough, the tough get smart. A recent article from the “Independent Street” section of the Wall Street Journal pointed out the trends – online marketing is no longer a second thought for small business owners. According to the article, hard economic times are forcing more small businesses to become smarter marketers. Is […]
Careers and Social Media
Fellow blogger, Steve Furman, published an informative article titled, Managing your career with social media. Here’s an excerpt and link to the full story: There are lots of people who are now well established in the social media space and are writing and creating exciting and insightful content. They have built formidable networks and are […]
Email Marketing by the Numbers
Businesses engage in email marketing because it works – and works well. Here are the numbers: According to research conducted by the Direct Marketing Association, email marketing generated an ROI of $51.58 for every dollar spent on it in 2006. The expected figure for 2007 is $48.56, and the prediction for 2008 is $45.65. As […]