Business-Networking Organizations – Should You Pay to Join?

Like most of us, you probably have business cards scattered about on your desk from seminars, events, trade shows, and other business functions. Churning through them to find qualified leads can be as daunting as finding a lost wedding ring at the dump. Enter “fee-based” business-networking organizations such as BNI (Business Networks Int’l) and numerous […]

What is strategic marketing verses just marketing?

Last week while attending a business luncheon I was asked, “What’s the difference between strategic marketing and just marketing?” The question was asked in a manner that suggested there’s no difference. Well, here’s a sample of marketing: Within the past few days, I have been contacted by several small business owners on my Internet business […]