How to Measure Financial Return – Marketing Via Blogs

How to Measure Financial Return – Marketing Via Blogs Blogging for sport is one thing, doing so for financial return alludes most bloggers even thought their intent is otherwise. Why is this so? Several factors must be taken into consideration when determining a blogger’s ROI: Equipment (computer, software, Internet connection, server, desk, etc.) Labor cost […]

Professional Blogger – PR Consultant Redefined

Professional Blogging: The Future As a communication specialist, I often wondered if writing blog posts for other blogs is a viable offering for my clients. Is it a win-win situation for everyone involved? It appears the answer is yes, as pontificated by Wayne Hurlbert (see link above). Business blogs are used for marketing, public relations, […]

Client Request

This post is for one of my clients looking to edit PDF files (ignore this post if you’re just browsing my blog). Adobe Acrobat 6.0 As you requested, here’s the Adobe software you’re looking for. You’ll do fine getting the older 6.0 version – I can’t see you using any of the features in the […]

Color Theory & Color Schemes for Non-Designers

Color Theory / Color Schemes – Part 1 of Chapter 2 from Web Graphics for Non-Designers (3/6) – WebReference.com If you decide to build your own website and you’re not a graphic designer, this site offers great tips in their articles. We provide website design and we help our clients build and market their blogs […]

Squidoo Homepage

Squidoo Homepage If you want the latest and greatest in marketing, you’ll need to add creation of a "lens" to your todo list. Is everyone an expert on something? What’s your topic? According to Seth Godin and his current pet project SQUIDOO, everyone’s an expert on something. I’m not sure I agree whole heartedly. Have […]