The main reason newsletters are written is to provide valuable information to those that want, need and can benefit from the content. No doubt, you can increase your profits by providing the information to your target market – if you don’t, your competition will. What are the nations top marketing professionals doing?
- In a 2008 survey of 200 corporate marketers, 74% said they would increase spending on email campaigns over the next three years (survey).
- In January 2008, Jupiter Research forecast that spending on email marketing will grow from $1.2 billion to $2.1 billion within five years (2007-2012; details here).
- A 2008 Forrester Research survey reported that 95% of the marketing professionals surveyed use email marketing (survey).
- In December 2007, Datran Media surveyed over 2000 marketers and they found that 82% of respondents plan to increase their use of email marketing in 2008 (details here).
Yes, email newsletters allow you to stay in touch with your existing clients. In today’s tough economic times, client retention is critical. And, email marketing can significantly increase your business through referrals – but you need a mechanism to harvest those referrals. An email newsletter does just that.
AIM Custom Media provides a full-range of email marketing services, which includes the design, editing and delivery of email newsletters. What is the best solution for your business? Depends on several factors, such as your target market, your industry, the size of your email list, and your internal resources. If you like, we can additional information specific to your needs – no obligation. Contact AIM Custom Media for a complimentary consultation.