Why organic SEO is a priority over PPC

January 29, 2008

Organic search engine optimization (SEO) is considered a higher priority by most seasoned marketing pros when compared to pay-per-click (PPC) and other online ad programs, especially for branding campaigns. Here is one good reason why:
‘Heavy clickers’ distort online advertising
The people clicking on your banner ads may not be the target audience [...]

Posted by Greg Magnus | Filed Under Online Marketing, SEO | Leave a Comment 


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