Aggressive Marketing by Amazon
August 11, 2008
Amazon has the talent and resources to launch promo after promo and consumers are benefiting in a big way. Amazon’s current promotion is focusing on back-to-school specials, free shipping from select merchants and free magazines. Customers get a subscription to Lucky, Teen Vogue or GQ Magazine with their purchase. The following is an excerpt of [...]
Airlines Attempt to Stop Oil Speculators
July 10, 2008
Interesting email campaign by the airlines to help reduce the cost of oil. They are targeting Wall Street oil speculators. The following “Open Letter to All Airline Customers” from 12 airline CEOs includes some interesting facts:
Our country is facing a possible sharp economic downturn because of skyrocketing oil and fuel prices, but by pulling together, [...]
Luxury Brands Now on Social Networks, MySpace
July 6, 2008
You might not expect a luxury brand that is a global symbol of cosmopolitan fashion to choose MySpace to target their market. But the market is there and so is Cartier; the French brand known for their exclusive $10,000 watches, clocks and diamonds.
The Cartier ad campaign includes a link to a Cartier mini-site where you [...]
Internet Turns Green to Gold
May 9, 2008
The environmental movement is rising almost as fast as the rising cost of fossil fuel and the Internet is playing a major role. Environmentally-conscious consumers and the overall population are turning to social networks, online communities, niche-market websites and blogs for green products, hybrids, organically grown food and eco-tourism.
Just look at some of the numbers [...]
Email Marketing by the Numbers
March 31, 2008
Businesses engage in email marketing because it works - and works well.
Here are the numbers:
According to research conducted by the Direct Marketing Association, email marketing generated an ROI of $51.58 for every dollar spent on it in 2006. The expected figure for 2007 is $48.56, and the prediction for 2008 is $45.65. As such, [...]
Website and Blog Design
February 29, 2008
Having a hard time finding a website designer who can translate your ideas into the perfect website? Better yet, do you want a website that allows you to:
Easily update your website yourself with fresh content whenever you want,
Build stronger relationships with your existing customers (more referrals),
Frequently correspond with your customers and prospects [...]
Why organic SEO is a priority over PPC
January 29, 2008
Organic search engine optimization (SEO) is considered a higher priority by most seasoned marketing pros when compared to pay-per-click (PPC) and other online ad programs, especially for branding campaigns. Here is one good reason why:
‘Heavy clickers’ distort online advertising
The people clicking on your banner ads may not be the target audience [...]
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