Marketers on the Move to Retain Market Share
December 18, 2008
Online marketing ad spends continue to trend up as target audiences spend more time on the Internet. Marketers are responding by shifting their marketing budgets to retain market share.
According to recent findings by the European Interactive Advertising Association (EIAA), the Internet has more than gained traction, it is the place to attract new customers – [...]
Opportunities Abound During Tough Economic Times
October 28, 2008
Contrarian view? Absolutely not. The best time to strike is while your competitors are off guard. While they gather in their conference rooms to complain about the economy, use this golden opportunity to reach out to your existing customers and find new prospects.
Far too many business owners absolutely take the wrong approach. They hunker down, [...]
The Bottom Line on Blogging - The Kansas City Star
March 29, 2006
The Bottom Line on Blogging - The Kansas City Star Companies find all that Web talk builds business. By DAVID HAYES at The Kansas City Star Hayes does a great job researching the topic. He includes lots of quotes from several influencial bloggers. Here's a sample from the article:
“Blogs are wonderful for helping [...]
The Social Customer Manifesto Podcast - AMA Hot Topic Series Review
March 28, 2006
The AMA Hot Topic Series - The Social Customer Manifesto Podcast The American Marketing Association's Hot Topic series - Feb. 15, 2006 - included discussions on: podcasting, video blogging, word of mouth marketing (WOM), RSS, interactive social networking, etc. Christopher Carfi and Leif Chastaine review this AMA Hot Topic series, give an update [...]
Blogs Merging With Websites - Imminent?
March 24, 2006
As pointed out by several marketing and communication bloggers during the past year, the trend of replacing “static” websites with "dynamic" blogs has begun. And one of the best-known ad agencies in the country is already on board. The move makes sense for several reasons, as we'll discuss below. But first, are blogs really replacing [...]
Ad Spending Trends
March 22, 2006
Business in Calgary - Marketing and Internet Strategies - Ad Spending Trends
Our friend has a nice post on ad spending trends, which includes a few charts from a report prepared by the research firm eMarketer.
Pay particular attention to the Internet spending trends. At eoecho, we are seeing significant increases in WOM related marketing budgets - [...]
Why eoecho Is Switching to Autoresponders - Newsletter Overload
March 22, 2006
With the uncontrolled proliferation of email newsletters, marketing departments are experiencing dismal open and click-thru rates even though their produ
The Noisy Tragedy Only Exists If You Don’t Interact
March 17, 2006
Does Godin come up short in “The Noisy Tragedy of the Blog Commons” and forget to mention the value of the blog “community?”
With relative ease, you’ll find a number of blog posts concerning, “The Noisy Tragedy of the Blog Commons” - by author Seth Godin. Almost everything Godin talks about gets comments from his almost [...]
~ Don’t Give Out Your Business Cards ~ A Strategy
March 13, 2006
People spend far too much time fussing over their business cards. One-sided or two, picture or no picture, what format, and the list goes on. The fact is most business cards are thrown away and you need a better strategy to get what you really want for your time – new clients.
Here’s a simple strategy [...]
Improve Search Engine Results - Customize Your 404 Error Page
March 11, 2006
Every “how to” article on improving your search engine results (SEO - search engine optimization) includes a recommendation to customize your 404 error page. For the non-technically inclined, that’s the page your readers see when a page can’t be found. Creating a customized 404 page was on my to do list - finally got it [...]
