Opportunities Abound During Tough Economic Times
October 28, 2008
Contrarian view? Absolutely not. The best time to strike is while your competitors are off guard. While they gather in their conference rooms to complain about the economy, use this golden opportunity to reach out to your existing customers and find new prospects.
Far too many business owners absolutely take the wrong approach. They hunker down, [...]
Email Marketing by the Numbers
March 31, 2008
Businesses engage in email marketing because it works - and works well.
Here are the numbers:
According to research conducted by the Direct Marketing Association, email marketing generated an ROI of $51.58 for every dollar spent on it in 2006. The expected figure for 2007 is $48.56, and the prediction for 2008 is $45.65. As such, [...]
