Why organic SEO is a priority over PPC

January 29, 2008

Organic search engine optimization (SEO) is considered a higher priority by most seasoned marketing pros when compared to pay-per-click (PPC) and other online ad programs, especially for branding campaigns. Here is one good reason why:
‘Heavy clickers’ distort online advertising
The people clicking on your banner ads may not be the target audience [...]

Posted by Greg Magnus | Filed Under Online Marketing, SEO | Leave a Comment 

Longer Shelf-Life, More Prospecting

January 4, 2008

Increase the number of contributors to a well designed newsletter and you have content of value not only to your existing customers, but their colleagues, associates and friends. With digital AIM, your article is read by more prospects - significantly more. A longer shelf-life and more prospecting adds up to a higher ROI, without the [...]

Posted by Greg Magnus | Filed Under Email Newsletter | Leave a Comment 


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