Institute for Public Relations
March 30, 2006
Institute for Public Relations Measuring the results of your marketing and PR efforts is always recommended. Most large corporations use one or several of the various tools available to [tag]track results[/tag] and provide marcom executives with dashboard metrics. For those looking for an overview of the various measurement tools, we recommend visiting The [...]
The Bottom Line on Blogging - The Kansas City Star
March 29, 2006
The Bottom Line on Blogging - The Kansas City Star Companies find all that Web talk builds business. By DAVID HAYES at The Kansas City Star Hayes does a great job researching the topic. He includes lots of quotes from several influencial bloggers. Here's a sample from the article:
“Blogs are wonderful for helping [...]
The Social Customer Manifesto Podcast - AMA Hot Topic Series Review
March 28, 2006
The AMA Hot Topic Series - The Social Customer Manifesto Podcast The American Marketing Association's Hot Topic series - Feb. 15, 2006 - included discussions on: podcasting, video blogging, word of mouth marketing (WOM), RSS, interactive social networking, etc. Christopher Carfi and Leif Chastaine review this AMA Hot Topic series, give an update [...]
Is Jack Trout at Forbes.com All He’s Cracked Up To Be?
March 27, 2006
Is Word Of Mouth All It's Cracked Up To Be? - Forbes.com With more than 40 years of advertising and marketing experience, Jack Trout still doesn't appear to get it. He states in his recent article,
I certainly would never tell a CEO, "B.J., I just put a big chunk of our budget into word-of-mouth." [...]
Mastering Word of Mouth Marketing - WOM Wednesdays
March 25, 2006
Interested in mastering the art of word of mouth marketing? The Word of Mouth Marketing Association (WOMMA) provides a weekly teleconference series on topics such as customer evangelists, ethical best practices, and viral marketing. You'll hear speakers like Jackie Huba and Ben McConnell, authors of "Creating [tag]Customer Evangelists[/tag]." Other participants include executives from WOMMA, [...]
Blogs Merging With Websites - Imminent?
March 24, 2006
As pointed out by several marketing and communication bloggers during the past year, the trend of replacing “static” websites with "dynamic" blogs has begun. And one of the best-known ad agencies in the country is already on board. The move makes sense for several reasons, as we'll discuss below. But first, are blogs really replacing [...]
Ad Spending Trends
March 22, 2006
Business in Calgary - Marketing and Internet Strategies - Ad Spending Trends
Our friend has a nice post on ad spending trends, which includes a few charts from a report prepared by the research firm eMarketer.
Pay particular attention to the Internet spending trends. At eoecho, we are seeing significant increases in WOM related marketing budgets - [...]
Why eoecho Is Switching to Autoresponders - Newsletter Overload
March 22, 2006
With the uncontrolled proliferation of email newsletters, marketing departments are experiencing dismal open and click-thru rates even though their produ
The Noisy Tragedy Only Exists If You Don’t Interact
March 17, 2006
Does Godin come up short in “The Noisy Tragedy of the Blog Commons” and forget to mention the value of the blog “community?”
With relative ease, you’ll find a number of blog posts concerning, “The Noisy Tragedy of the Blog Commons” - by author Seth Godin. Almost everything Godin talks about gets comments from his almost [...]
~ Don’t Give Out Your Business Cards ~ A Strategy
March 13, 2006
People spend far too much time fussing over their business cards. One-sided or two, picture or no picture, what format, and the list goes on. The fact is most business cards are thrown away and you need a better strategy to get what you really want for your time – new clients.
Here’s a simple strategy [...]
