Businesses engage in email marketing because it works – and works well. Here are the numbers: According to research conducted by the Direct Marketing Association, email marketing generated an ROI of $51.58 for every dollar spent on it in 2006. The expected figure for 2007 is $48.56, and the prediction for 2008 is $45.65. As […]
Category Archives: Online Marketing
Website and Blog Design
Having a hard time finding a website designer who can translate your ideas into the perfect website? Better yet, do you want a website that allows you to: Easily update your website yourself with fresh content whenever you want, Build stronger relationships with your existing customers (more referrals), Frequently correspond with your customers and prospects […]
Why organic SEO is a priority over PPC
Organic search engine optimization (SEO) is considered a higher priority by most seasoned marketing pros when compared to pay-per-click (PPC) and other online ad programs, especially for branding campaigns. Here is one good reason why: ‘Heavy clickers’ distort online advertising The people clicking on your banner ads may not be the target audience you’re seeking, […]