While many business owners sit on the sidelines testing the water, top media pros are diving into the interactive marketing pool. Forester has released (January 27, 2009) a five page report covering the “Top Social Computing Predictions for 2009,” which can be purchased from them for $279. Here’s the info: Top Social Computing Predictions For […]
Category Archives: Online Marketing
Online Marketing Trends Making the Shift
As consumers continue to change their behaviors, so do marketing managers. Are we losing our confidence in traditional marketing methods? Why are so many companies shifting their focus to online media in 2009? You don’t need to look far to realize “the numbers walk the walk.” Marketing pros in the know are adding email and […]
Google’s View on the Future of Business
The “Top Interviews of 2008” was the subject line in an email newsletter I frequently read. After opening the newsletter I found a link to 10 excellent interviews conducted in 2008 by the publishers of the McKinsey Quarterly. Here’s one that caught my eye – I enjoyed reading it and I think you may as […]
Marketers on the Move to Retain Market Share
Online marketing ad spends continue to trend up as target audiences spend more time on the Internet. Marketers are responding by shifting their marketing budgets to retain market share. According to recent findings by the European Interactive Advertising Association (EIAA), the Internet has more than gained traction, it is the place to attract new customers […]
Opportunities Abound During Tough Economic Times
Contrarian view? Absolutely not. The best time to strike is while your competitors are off guard. While they gather in their conference rooms to complain about the economy, use this golden opportunity to reach out to your existing customers and find new prospects. Far too many business owners absolutely take the wrong approach. They hunker […]
Careers and Social Media
Fellow blogger, Steve Furman, published an informative article titled, Managing your career with social media. Here’s an excerpt and link to the full story: There are lots of people who are now well established in the social media space and are writing and creating exciting and insightful content. They have built formidable networks and are […]
The Power of Social Media
Heather Burns-DeMelo is an environmental activist, journalist and the editor of CT Green Scene where she works to encourage people to integrate practical, sustainable living at home and work. One day she conjured up the idea that a Tesla Roadster would be fun to have at a special event CT Green Scene was hosting at […]
Tutorial for Enhancing Local Search Results SEO
This article covers simple online marketing strategies you can use to improve your ranking for local search results (SEO). So, how do you let everyone know you’re in town? The article below covers several important SEO strategies you can implement to enhance your local SEO. If you prefer to outsource this work, please give us […]
Aggressive Marketing by Amazon
Amazon has the talent and resources to launch promo after promo and consumers are benefiting in a big way. Amazon’s current promotion is focusing on back-to-school specials, free shipping from select merchants and free magazines. Customers get a subscription to Lucky, Teen Vogue or GQ Magazine with their purchase. The following is an excerpt of […]
Airlines Attempt to Stop Oil Speculators
Interesting email campaign by the airlines to help reduce the cost of oil. They are targeting Wall Street oil speculators. The following “Open Letter to All Airline Customers” from 12 airline CEOs includes some interesting facts: Our country is facing a possible sharp economic downturn because of skyrocketing oil and fuel prices, but by pulling […]
Luxury Brands Now on Social Networks, MySpace
You might not expect a luxury brand that is a global symbol of cosmopolitan fashion to choose MySpace to target their market. But the market is there and so is Cartier; the French brand known for their exclusive $10,000 watches, clocks and diamonds. The Cartier ad campaign includes a link to a Cartier mini-site where […]
Internet Turns Green to Gold
The environmental movement is rising almost as fast as the rising cost of fossil fuel and the Internet is playing a major role. Environmentally-conscious consumers and the overall population are turning to social networks, online communities, niche-market websites and blogs for green products, hybrids, organically grown food and eco-tourism. Just look at some of the […]