You probably never heard of the company Quantcast. But, they are one of the top 10 most innovative for 2010 according to Fast Company (Quantcast is number 3 in the web category, one notch ahead of twitter). We started using Quantcast to track website demographic data a few years ago after reading an article about […]
Category Archives: Online Marketing
Website Marketing Tools
Website marketing is as much “art” as “science” but when it comes to the science portion there are numerous tools available to measure and improve your results. What do the best online marketing tools all have in common? Before we jump into the details, let’s take a look a quick look at how you can […]
Social Media: Understanding the Basics
Its growing. It is definitely important. And, for good reason, its everywhere. But, is social media marketing a line-item in your 2010 budget? Isn’t it free? Trouble is, many business owners know little about social media so planning and budget management is a real business challenge. The processes are confusing and complicated. The results are […]
Business Marketing: Social Networking For Business
UPDATED FEBRUARY 2010 A few photos of the Asian Chamber members attending the event – thanks again for inviting AIM Custom Media to present to your group of members. We enjoyed meeting your new members and guests. [nggallery id=3] Are you passionate about increasing sales but can’t seem to get anywhere using social media? We […]
Small Business 2010 Website Marketing Plan
With 2009 coming to a close, small business owners are eager to ring in the New Year – new opportunities, new budgets and high hopes for 2010. And as you might guess, the vast majority of small business owners plan to use website marketing to bolster the bottom line. Will it work for your new […]
digital AIM: Online Sales Continue to Rise
Shop till’ you drop, or nowadays, until your fingers cramp up! Cyber Monday reached $887 million in online spending, up 5 percent versus year ago according to comScore. Here’s an excerpt of the press release as well as a link to the full story: RESTON, VA, December 2, 2009 – comScore (NASDAQ : SCOR), a […]
AIM Custom Media: Increasing Website Credibility Increases Online Sales
What is good for business online? Credibility, and on the web you have little time to establish it. Here are a few simple and effective tips for increasing your online credibility: Provide verification of the accuracy of information on your site. Providing third-party citations and links, such as references and links to the source material, […]
Business Tools, Tips and Resources
Every week I visit dozens if not hundreds of websites depending on my current projects. Here’s a few of the better sites I visited this week that offer advice and business tools to help you succeed: Here are two articles I enjoyed reading this week published by Inc.com: Great No-Cost Software: Free is a lovely […]
Marketing: How to Leverage Your Time and Close More Sales
Integrated Marketing Campaigns Increase Sales When it comes to small business, the owners are often a vital part of the sales and marketing team. If not “the team.” And, many hit the streets on a regular basis to engage in hand-to-hand combat; presentations, seminars and local business events. This is especially true for service professionals […]
AIM Custom Media: How to Add Your Event to LinkedIn
More than likely, you noticed we frequently use LinkedIn Events to share our activities with business colleagues and clients as well as our social networking friends. Seminars, webinars and related events are important activities we engage in to enhance our education, share our knowledge and forge new relationships. How do you add your business seminar […]
Marketing: Online Marketing Tips For Your Events
For service providers, event marketing is a staple in today’s business environment. The face-to-face time with prospects in a setting that highlights your industry expertise carries excellent marketing value. But first, you need people to show up. How do you market events successfully using the Internet? Social Networks Sites such as LinkedIn.com and Facebook.com allow […]
Weekly Briefing – digital AIM
Website Trends & Tips What we think of as a website has changed. Long gone are “static” brochure like websites with infrequently updated content; replaced by dynamic, automated marketing machines. Read more at Aliza Sherman’s blog, Are Web Sites Obsolete Yet? Static verses Dynamic websites: Website Essentials for Small Business Owners Here’s an article we […]