What resources are required for online marketing plans that include social networking? Here’s a brief overview of what you might want to consider: I. Website Considerations For years now, we have promoted the use of blog technology over “static websites” for small business owners. Almost any website design can be developed using blog technology, which […]
Category Archives: Email Marketing
Online Marketing Trends Making the Shift
As consumers continue to change their behaviors, so do marketing managers. Are we losing our confidence in traditional marketing methods? Why are so many companies shifting their focus to online media in 2009? You don’t need to look far to realize “the numbers walk the walk.” Marketing pros in the know are adding email and […]
Opportunities Abound During Tough Economic Times
Contrarian view? Absolutely not. The best time to strike is while your competitors are off guard. While they gather in their conference rooms to complain about the economy, use this golden opportunity to reach out to your existing customers and find new prospects. Far too many business owners absolutely take the wrong approach. They hunker […]
Email Marketing by the Numbers
Businesses engage in email marketing because it works – and works well. Here are the numbers: According to research conducted by the Direct Marketing Association, email marketing generated an ROI of $51.58 for every dollar spent on it in 2006. The expected figure for 2007 is $48.56, and the prediction for 2008 is $45.65. As […]